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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Website"
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Beziehungsmarketing
E-commerce
Website
Internet marketing
95
Online-Marketing
95
Social Web
46
Social web
46
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
22
Markenführung
22
Electronic Commerce
20
Online retailing
19
Online-Handel
19
Relationship marketing
18
Viral marketing
16
Virales Marketing
16
Brand image
13
Markenimage
13
social media
13
Marketing management
12
Marketingmanagement
12
Advertising
9
Internet
9
Werbung
9
Customer integration
8
Kundenintegration
8
Social Media
8
Advertising effects
7
Werbewirkung
7
Confidence
5
Customer satisfaction
5
E-Commerce
5
KMU
5
Kundenzufriedenheit
5
SME
5
Social network
5
Soziales Netzwerk
5
Vertrauen
5
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Dessart, Laurence
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Fogel, Joshua
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Dou, Wenyu
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Dubey, Ritesh Kumar
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of business research : JBR
101
Journal of retailing and consumer services
84
International journal of internet marketing and advertising : IJIMA
66
International journal of electronic marketing and retailing : IJEMR
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of internet commerce
37
Industrial marketing management : the international journal for industrial and high-tech firms
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
International journal of hospitality management
34
Journal of management information systems : JMIS
28
Marketing intelligence & planning
26
The journal of product & brand management
26
Electronic commerce research
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Information systems research : ISR
23
International journal of business information systems : IJBIS
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
SpringerLink / Bücher
21
Technological forecasting & social change : an international journal
21
Journal of marketing communications
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of electronic commerce research : JECR
19
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
Journal of travel and tourism marketing
18
Journal of promotion management : innovations in planning and applied research
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Springer eBook Collection
16
Asia Pacific journal of marketing and logistics
15
International journal of electronic commerce : IJEC
15
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
15
Journal of hospitality marketing & management
15
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ECONIS (ZBW)
37
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1
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
2
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
3
Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
6
Employee review websites as source of recruitment communication : the role of source credibility, realistic information, and specific information
Kaur, Tavleen
;
Dubey, Ritesh Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 74-94
Persistent link: https://www.econbiz.de/10012292176
Saved in:
7
The impacts of new media on marketing effectiveness : a comparative study of China and South Korea tourism souvenirs website
Zhang, Yudi
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012036012
Saved in:
8
Tourism marketing platform on mobile internet : a case study of WeChat
Xiao, Yunhua
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 42-54
Persistent link: https://www.econbiz.de/10012036043
Saved in:
9
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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