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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
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Advertising effects
Beziehungsmarketing
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Internet marketing
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Online-Marketing
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Social Web
55
Social web
55
Consumer behaviour
54
Konsumentenverhalten
54
Advertising
28
Werbung
28
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23
Online retailing
22
Online-Handel
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Suchmaschine
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Viral marketing
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Virales Marketing
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social media
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Relationship marketing
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online advertising
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
121
International journal of internet marketing and advertising : IJIMA
86
Journal of retailing and consumer services
80
International journal of advertising : the review of marketing communications
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of marketing communications
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of advertising research
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the quarterly review of marketing communications
39
International journal of electronic marketing and retailing : IJEMR
33
The journal of product & brand management
33
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of internet commerce
27
Marketing intelligence & planning
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of promotion management : JPM
25
Information systems research : ISR
23
International journal of electronic commerce : IJEC
23
Journal of marketing research : JMR
23
Journal of the Academy of Marketing Science
23
Technological forecasting & social change : an international journal
22
Psychology & marketing
21
The journal of brand management : an international journal
20
Cogent business & management
19
Electronic commerce research
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
SpringerLink / Bücher
18
Business horizons
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of technology marketing : IJTMkt
17
Journal of electronic commerce research : JECR
17
International journal of business information systems : IJBIS
16
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ECONIS (ZBW)
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
3
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
4
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
5
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
6
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
7
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
8
Shapley meets uniform : an axiomatic framework for attribution in online advertising
Singal, Raghav
;
Besbes, Omar
;
Desir, Antoine
;
Goyal, Vineet
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7457-7479
Persistent link: https://www.econbiz.de/10013546087
Saved in:
9
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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