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isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Virales Marketing"
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Virales Marketing
E-commerce
173
Electronic Commerce
173
Online retailing
167
Online-Handel
167
Consumer behaviour
141
Konsumentenverhalten
141
Internet marketing
66
Online-Marketing
66
Customer satisfaction
48
Kundenzufriedenheit
48
Beziehungsmarketing
46
Relationship marketing
46
Website
38
Einzelhandel
37
Retail trade
37
Social Web
35
Social web
35
Dienstleistungsqualität
33
Service quality
33
Internet
30
Confidence
28
Vertrauen
28
Viral marketing
25
E-Commerce
21
USA
20
United States
19
e-commerce
18
online shopping
17
India
15
Indien
14
Innovation adoption
13
Innovationsakzeptanz
13
China
12
consumer behaviour
12
trust
12
Distribution channel
11
KMU
11
SME
11
Vertriebsweg
11
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Lok, Peter
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
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Amritesh
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Araujo, Priscila Graziele
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Asano, Glenn
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Aslam, Faheem
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Awan, Tahir Mumtaz
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Bueno, Ricardo Luiz Pereira
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Chang, Ting-pong Vincent
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Chapa, Sindy
1
Cheng, Ting Pong Vincent
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Dai, Xin
1
Dey, Dipanjan Kumar
1
Donthu, Naveen
1
Dutta, Abhisek
1
Fatima, Tayyba
1
Fogel, Joshua
1
Furner, Christopher P.
1
Goh, Samuel H.
1
Goh, Tiong-Thye
1
Guillory, Monica D.
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Gupta, Pranjal
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Harris, Judy
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Jensen, Ricard W.
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Jin, Dawei
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Kokash, Husam
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Korzenny, Felipe
1
Latif, Tayyaba
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Li, Dandan
1
Limbu, Yam B.
1
Lohtia, Ritu
1
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1
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International journal of electronic marketing and retailing : IJEMR
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
51
Journal of retailing and consumer services
38
International journal of hospitality management
32
Information systems research : ISR
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of management information systems : JMIS
20
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
International journal of electronic commerce : IJEC
11
Journal of travel and tourism marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of hospitality marketing & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of retailing
9
International journal of consumer studies
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Electronic commerce research and applications
7
Journal of marketing
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Tourism management perspectives : TMP
7
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Journal of marketing research
6
Journal of the Operational Research Society
6
Pakistan journal of commerce and social sciences
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
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ECONIS (ZBW)
25
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1
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
2
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
3
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
4
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
5
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
6
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
9
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
10
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
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