//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"sports marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
sports marketing
Brand management
109
Markenführung
109
Consumer behaviour
65
Markenimage
48
Fashion
45
Mode
45
Sportmarketing
33
Sports marketing
33
Brand
31
Luxury goods
31
Luxusgüter
31
Markenartikel
30
Beziehungsmarketing
18
Professional sports
18
Profisport
18
Relationship marketing
18
Social Web
18
Social web
18
Bekleidungsindustrie
14
Clothing industry
14
Internet marketing
14
Online-Marketing
14
Football
12
Fußball
12
Textile distribution
10
Textilhandel
10
Athletes
9
Brand loyalty
9
Sportler
9
Sport
8
Sports
8
Bekleidung
7
Clothing
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Personality psychology
7
Persönlichkeitspsychologie
7
USA
7
more ...
less ...
Online availability
All
Undetermined
45
Free
1
Type of publication
All
Article
76
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
77
Aufsatz in Zeitschrift
77
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
77
Author
All
Phau, Ian
3
Hallmann, Kirstin
2
Hill, Brad
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Richelieu, André
2
Siahtiri, Vida
2
Sotiriadou, Popi
2
Warnaby, Gary
2
Agyemang, Kwame J. A.
1
Ahn, SooKyoung
1
Alexander, Bethan
1
Alexandris, Kostas
1
Arroyo-Cañada, Francisco-Javier
1
Asada, Akira
1
Babiak, Katherine
1
Bang Nguyen Viet
1
Baptista, João
1
Barbosa, Belem
1
Barnes, Liz
1
Behrens, Stefan
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Bradshaw, Amanda S.
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Carduck, Juliane
1
Carvalho, Cássia Liandra
1
Cauberghe, Verolien
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of fashion marketing and management
Journal of business research : JBR
472
The journal of brand management : an international journal
355
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
International journal of hospitality management
84
Journal of marketing communications
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of strategic marketing
68
SpringerLink / Bücher
68
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing
57
The IUP journal of brand management : IJBRM
57
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
50
International journal of consumer studies
49
The journal of consumer marketing
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
9
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
10
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->