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isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Social web"
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Beziehungsmarketing
Social web
Marketing management
144
Marketingmanagement
144
Consumer behaviour
42
Konsumentenverhalten
42
Advertising effects
20
Werbewirkung
20
Brand management
18
Markenführung
18
Advertising
16
Werbung
16
Internet marketing
14
Online-Marketing
14
Relationship marketing
13
Brand image
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Verkaufsförderung
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Öffentlichkeitsarbeit
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Target group
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integrated marketing communications
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5
Cause-Related Marketing
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Melanthiou, Yioula
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Buchanan-Oliver, Margo
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Chatterjee, Sheshadri
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Laurie, Sally
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Sicilia, María
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International journal of technology marketing : IJTMkt
Journal of marketing communications
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
53
The journal of business & industrial marketing
36
Journal of strategic marketing
30
Journal of retailing and consumer services
24
Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
21
European journal of marketing : EJM
20
Business horizons
19
International journal of internet marketing and advertising : IJIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of marketing management : MM
16
Journal of marketing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Springer eBook Collection
12
Cogent business & management
11
Journal of retailing
11
The journal of product & brand management
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
The marketing review
10
Asia Pacific journal of marketing and logistics
9
International review on public and non-profit marketing
9
Journal of business-to-business marketing
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
European research studies
7
Gabler Edition Wissenschaft
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
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ECONIS (ZBW)
20
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
3
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
4
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
5
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
6
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
7
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
8
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
9
Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
Saved in:
10
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
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