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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Green marketing"
~subject:"Product Placement"
~subject:"Sustainable product"
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Green marketing
Product Placement
Sustainable product
Consumer behaviour
369
Konsumentenverhalten
369
Social Web
72
Social web
72
Advertising effects
56
Werbewirkung
56
Advertising
44
Werbung
44
Internet marketing
41
Online-Marketing
41
Innovation adoption
37
Beziehungsmarketing
35
Innovationsakzeptanz
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Relationship marketing
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Brand image
30
Brand management
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Service quality
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Umweltbewusstsein
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Birchenhall, Christopher Roger
2
Ciarli, Tommaso
2
Dangelico, Rosa Maria
2
Fraccascia, Luca
2
Matthes, Jörg
2
Windrum, Paul
2
Alvino, Letizia
1
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
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Beckmann, Markus
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Boerman, Sophie C.
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Cha, Jiyoung
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Dens, Nathalie
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Deshpande, Sameer
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Fekete-Farkas, Maria
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Technological forecasting & social change : an international journal
Business strategy and the environment
37
Journal of business research : JBR
33
Journal of retailing and consumer services
33
International journal of consumer studies
26
Journal of promotion management : JPM
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of fashion marketing and management
19
Journal of marketing communications
19
International journal of hospitality management
18
Marketing intelligence & planning
17
Journal of business ethics : JOBE
15
Cogent business & management
14
International journal of advertising : the review of marketing communications
14
International journal of contemporary hospitality management
12
International journal of green economics : IJGE
12
Psychology & marketing
12
Journal of international consumer marketing
11
Journal of consumer behaviour : an international research review
10
Cleaner and responsible consumption
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
European research studies
7
International journal of green economics
7
International journal of production economics
7
Journal of advertising research
7
Journal of global fashion marketing : JGfM
7
Journal of marketing
7
Journal of nonprofit & public sector marketing
7
Journal of travel and tourism marketing
7
The journal of consumer marketing
7
Amfiteatru economic : an economic and business research periodical
6
Journal of Islamic marketing
6
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ECONIS (ZBW)
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1
Green products from industrial symbiosis : are consumers ready for them?
Fraccascia, Luca
;
Ceccarelli, Gaia
;
Dangelico, Rosa Maria
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014266219
Saved in:
2
Investigating the antecedents of consumer behavioral intention for sustainable fashion products : evidence from a large survey of Italian consumers
Dangelico, Rosa Maria
;
Alvino, Letizia
;
Fraccascia, Luca
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014233663
Saved in:
3
Transforming consumers' intention to purchase green products : role of social media
Nekmahmud, Md.
;
Naz, Farheen
;
Ramkissoon, Haywantee
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014233837
Saved in:
4
In crowdfunding we trust? : investigating crowdfunding success as a signal for enhancing trust in sustainable product features
Wehnert, Peter
;
Baccarella, Christian V.
;
Beckmann, Markus
- In:
Technological forecasting & social change : an …
141
(
2019
),
pp. 128-137
Persistent link: https://www.econbiz.de/10012132995
Saved in:
5
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
6
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
7
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
8
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
9
Willingness to pay for product ecological footprint : organic vs non-organic consumers
Limnios, Elena Mamouni
;
Schilizzi, Steven
;
Burton, …
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 338-348
Persistent link: https://www.econbiz.de/10011611991
Saved in:
10
Elucidating the factors influencing the acceptance of green products : an extension of theory of planned behavior
Chen, Shih-Chih
;
Hung, Chung-Wen
- In:
Technological forecasting & social change : an …
112
(
2016
),
pp. 155-163
Persistent link: https://www.econbiz.de/10011612522
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