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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Confidence"
~subject:"Green marketing"
~subject:"Product Placement"
~subject:"Sustainable product"
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Search: subject_exact:"Konsumverhalten"
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Confidence
Green marketing
Product Placement
Sustainable product
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
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Werbepsychologie
10
Product placement
9
Öko-Marketing
9
Brand
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Experiment
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Markenartikel
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Credibility
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Environmental consciousness
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Glaubwürdigkeit
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Social marketing
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Umweltbewusstsein
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Viral marketing
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Virales Marketing
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Marketingmanagement
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Matthes, Jörg
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Atkinson, Lucy
1
Boerman, Sophie C.
1
Borges, Adilson
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Chan-Olmsted, Sylvia M.
1
Chang, Chingching
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
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Doicaru, Miruna
1
Fernando, Angeline Gautami
1
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1
Green, Todd
1
Hung, Kineta
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Kim, Julia Hyehyun
1
Kovacs Grigg, Michelle Helena
1
Lee, Eun Mi
1
Leshner, Glenn
1
Li, Stella Yiyan
1
Martinez, Jennifer
1
Minton, Elizabeth A.
1
Muehling, Darrel D.
1
Naderer, Brigitte
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Natarajan, Thamaraiselvan
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Neijens, Peter C.
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Nelson, Michelle R.
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Oliveira, Samara Sampaio de
1
Pantoja, Felipe
1
Paço, Arminda M. Finisterra do
1
Peloza, John
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of retailing and consumer services
137
Journal of business research : JBR
88
International journal of hospitality management
53
International journal of consumer studies
45
Business strategy and the environment
39
Psychology & marketing
36
Cogent business & management
35
Journal of marketing communications
32
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
28
Marketing intelligence & planning
28
The journal of product & brand management
27
Journal of internet commerce
26
Journal of promotion management : JPM
26
Journal of travel and tourism marketing
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
International journal of advertising : the quarterly review of marketing communications
24
Journal of business ethics : JOBE
24
Journal of international consumer marketing
24
International journal of electronic marketing and retailing : IJEMR
22
International journal of retail & distribution management
22
Journal of fashion marketing and management
22
Technological forecasting & social change : an international journal
22
International journal of internet marketing and advertising : IJIMA
21
International journal of advertising : the review of marketing communications
20
Journal of hospitality marketing & management
20
Journal of strategic marketing
20
Journal of Islamic marketing
19
Journal of global marketing
18
Journal of consumer behaviour : an international research review
17
The journal of brand management : an international journal
17
The service industries journal
17
International journal of business information systems : IJBIS
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
European journal of marketing : EJM
15
Journal of promotion management : innovations in planning and applied research
15
The international journal of bank marketing : IJBM
15
Journal of financial services marketing : JFSM
14
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ECONIS (ZBW)
24
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1
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
2
The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil
Oliveira, Samara Sampaio de
;
Kovacs Grigg, Michelle Helena
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10013327942
Saved in:
3
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
4
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
5
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
6
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
7
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
8
In advertising we trust : religiosity's influence on marketplace and relational trust
Minton, Elizabeth A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 403-414
Persistent link: https://www.econbiz.de/10011410188
Saved in:
9
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
10
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
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