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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Green marketing"
~subject:"Marketing management"
~subject:"Product Placement"
~subject:"Sustainable product"
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Search: subject_exact:"Konsumverhalten"
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Green marketing
Marketing management
Product Placement
Sustainable product
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
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Social Web
11
Social web
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Psychology of advertising
10
Werbepsychologie
10
Product placement
9
Öko-Marketing
9
Brand
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Experiment
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Credibility
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Environmental consciousness
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Social marketing
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Viral marketing
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Virales Marketing
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Marketingmanagement
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5
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Matthes, Jörg
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Atkinson, Lucy
1
Boerman, Sophie C.
1
Borges, Adilson
1
Burton, Scot
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Chan-Olmsted, Sylvia M.
1
Chang, Chingching
1
Choi, Yung Kyun
1
Dens, Nathalie
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Deshpande, Sameer
1
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1
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1
Fox, Alexa K.
1
Gillespie, Brian
1
Green, Todd
1
Hu, Xiaohan
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Kees, Jeremy
1
Kwak, Hyokjin
1
Lee, Eun Mi
1
Leshner, Glenn
1
Martinez, Jennifer
1
Muehling, Darrel D.
1
Naderer, Brigitte
1
Natarajan, Thamaraiselvan
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Neijens, Peter C.
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1
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1
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1
Peters, Sara
1
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
99
Journal of retailing and consumer services
76
Journal of marketing communications
49
Business strategy and the environment
38
The journal of product & brand management
34
International journal of consumer studies
32
Journal of marketing
31
Psychology & marketing
30
Asia Pacific journal of marketing and logistics
29
European journal of marketing : EJM
29
The journal of brand management : an international journal
29
Journal of promotion management : JPM
28
Marketing intelligence & planning
28
International journal of advertising : the review of marketing communications
26
Journal of marketing management : MM
26
Cogent business & management
25
SpringerLink / Bücher
25
International journal of hospitality management
24
Journal of fashion marketing and management
24
Journal of strategic marketing
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of the Academy of Marketing Science
23
The journal of consumer marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of business ethics : JOBE
21
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Business horizons
19
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of contemporary hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
International journal of retail & distribution management
15
Journal of consumer behaviour : an international research review
15
Springer eBook Collection
15
Journal of Islamic marketing
14
Journal of food products marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
24
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1
Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan
;
Yao, Mike Z.
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
Saved in:
2
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
3
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
4
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
5
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
6
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
7
Painting your point : the role of color in firms' strategic responses to product failures via advertising and marketing communications
Puzakova, Marina
;
Kwak, Hyokjin
;
Ramanathan, Suresh
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10011633824
Saved in:
8
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
9
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
10
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
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