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isPartOf:"Journal of advertising research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Event-Marketing"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Search: subject_exact:"Sports event"
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Event-Marketing
Markenimage
Werbewirkung
Sport event
24
Sportveranstaltung
24
Advertising effects
9
Sponsoring
8
Sponsorship
8
Football
7
Fußball
7
Advertising
6
Fernsehwerbung
6
Television advertising
6
Werbung
6
Sportmarketing
5
Sports marketing
5
Brand image
4
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Big event
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Event marketing
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Großbritannien
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Jeong, Yongick
2
Zhao, Xinshu
2
Boutsouki, Christina
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Close, Angeline
1
Coleman, Joshua T.
1
Cornwell, T. Bettina
1
Davis, John A.
1
Deitz, George D.
1
Freling, Traci H.
1
Grisaffe, Douglas B.
1
Grohs, Reinhard
1
Hallmann, Kirstin
1
Han, Sangpil
1
Hatzithomas, Leonidas
1
Huang, Jianping
1
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1
Kim, Jin-woo
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kim, Yeuseung
1
Lacey, Russell
1
Lee, Ki-young
1
Liu, Honglei
1
Müller, Sabine
1
Patnaik, Sandeep
1
Peasley, Michael C.
1
Peng, Siqing
1
Purvis, Scott C.
1
Spotts, Harlan E.
1
Stafford, Marla Royne
1
Taylor, Charles Raymond
1
Tran, Hai L.
1
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1
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of sport management and marketing : IJSMM
15
International journal of sports marketing & sponsorship
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
Tourism management : research, policies, practice
12
International journal of event and festival management
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
European Sport management quarterly : ESMQ
10
Journal of travel and tourism marketing
10
Sport management review
10
Journal of business research : JBR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : JPM
4
Tourism economics : the business and finance of tourism and recreation
4
Tourism management perspectives : TMP
4
Asia Pacific journal of marketing and logistics
3
Journal of hospitality marketing & management
3
Sport, Business and Management : an international journal ; SBM
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport finance
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Scandinavian journal of hospitality and tourism
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
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ECONIS (ZBW)
12
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1
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
2
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
3
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
4
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
5
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
6
Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit
Hallmann, Kirstin
;
Zehrer, Anita
;
Müller, Sabine
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010474694
Saved in:
7
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
8
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
9
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
10
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
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