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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of business market management : JBM"
~subject:"Social Web"
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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
112
Business-to-business marketing
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Lieferantenmanagement
81
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Relationship marketing
37
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Archer-Brown, Chris
1
Azer, Jaylan
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Cartwright, Severina
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Chatzipanagiotou, Kalliopi
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Davies, Iain
1
Ghosh Dastidar, Ayan
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Paul, Tripti
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Todeschini, Bruna Villa
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Journal of business research : JBR
Journal of business market management : JBM
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
21
SpringerLink / Bücher
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Journal of business-to-business marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Edition Sales Excellence
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
International journal of technology marketing : IJTMkt
2
Journal of marketing theory and practice
2
Marketing intelligence & planning
2
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
2
The journal of personal selling & sales management : JPSSM
2
American journal of business : applying research to practice ; AJB
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asian business & management
1
Business horizons
1
Businesses
1
Contemporary issues in social media marketing
1
Corporate reputation review : an international journal
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Essentials
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European retail research
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook on business information systems
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of e-business research : an official publication of the Information Resources Management Association
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1
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
2
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
3
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
6
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
7
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
8
Managing relationships on social media in business-to-business organisations
Cartwright, Severina
;
Davies, Iain
;
Archer-Brown, Chris
- In:
Journal of business research : JBR
125
(
2021
),
pp. 120-134
Persistent link: https://www.econbiz.de/10012494050
Saved in:
9
The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
Saved in:
10
Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin
;
Lu, Baozhou
;
Zheng, Haidong
- In:
Journal of business research : JBR
112
(
2020
),
pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
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