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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Low-cost strategy"
~subject:"Theory"
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Search: subject_exact:"Verkaufsförderung"
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Low-cost strategy
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Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
8
Journal of marketing research : JMR
7
Quantitative marketing and economics : QME
7
Gabler Edition Wissenschaft
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Journal of marketing
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European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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American journal of agricultural economics
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European journal of marketing : EJM
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International journal of industrial organization
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International journal of production economics
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Journal of promotion management : JPM
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Journal of the Operational Research Society : OR
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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CESifo working papers
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CUDARE working paper series
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Journal of consumer behaviour : an international research review
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Omega : the international journal of management science
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Retail supply chain management : quantitative models and empirical studies
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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SFB 649 discussion paper
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2007 Business & Economics Society International Conference ; Vol. 2
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4OR : a quarterly journal of operations research
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Agribusiness : an internat. journal
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ECONIS (ZBW)
8
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
3
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
4
The impact of scheduling styles on time-limited promotions : the moderating role of redemption frames
Rai, Dipankar
;
Lin, Chien-Wei
;
Jiraporn, Napatsorn
- In:
Journal of business research : JBR
135
(
2021
),
pp. 774-786
Persistent link: https://www.econbiz.de/10012648017
Saved in:
5
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
6
Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
Saved in:
7
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
8
Impact of promotions on shopper price comparisons
Kaltcheva, Velitchka D.
;
Winsor, Robert D.
;
Patino, Anthony
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 809-815
Persistent link: https://www.econbiz.de/10009756911
Saved in:
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