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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
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Sales promotion
10
Verkaufsförderung
10
Consumer behaviour
5
Konsumentenverhalten
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Advertising
3
Low-cost strategy
3
Marketing management
3
Marketingmanagement
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Agu, Godswill Agu
1
Bagchi, Rajesh
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Cai, Fengyan
1
Cox, Joe
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Garry, Tony
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Gauri, Dinesh Kumar
1
Harwood, Tracy
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Huang, Wen Hsien
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Kaimann, Daniel
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Kanso, Ali
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Krystallis, Athanasios
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LeBlanc, H. Paul
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Liu, Fang
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Nelson, Richard
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of retailing and consumer services
44
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
7
Journal of revenue and pricing management
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Marketing Science
5
The international review of retail, distribution and consumer research
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Service business
4
The journal of consumer marketing
4
Australasian marketing journal
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
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10
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria
Agu, Godswill Agu
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 762-779
Persistent link: https://www.econbiz.de/10012653589
Saved in:
3
How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
4
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
5
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
6
The effect of price discounts on green consumerism behavioral intentions
Tseng, Chung-Hui
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011570901
Saved in:
7
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
8
How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe
;
Kaimann, Daniel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
Saved in:
9
Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
10
Motivation and cognitive structures of store versus manufacturer brand consumers
Krystallis, Athanasios
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 270-284
Persistent link: https://www.econbiz.de/10011477063
Saved in:
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