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isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"B2B marketing"
~subject:"Marketingtheorie"
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B2B marketing
Marketingtheorie
B-to-B-Marketing
113
Business-to-business marketing
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Lieferantenmanagement
83
Supplier relationship management
83
Relationship marketing
41
Beziehungsmarketing
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Journal of customer behaviour
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
60
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
The journal of business & industrial marketing
11
Journal of business-to-business marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing theory
3
Asia Pacific journal of marketing and logistics
2
Business-to-Business-Marketing
2
Corporate reputation review : an international journal
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Critical perspectives on international business
1
Economic research
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
Handbook of business-to-business marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of strategic marketing
1
Legends in marketing
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
2
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
3
How B2B platform improves buyers' performance : insights into platform's substitution effect
Zhou, Liying
;
Mao, Hongyi
;
Zhao, Taiyang
;
Wang, Valerie …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 72-80
Persistent link: https://www.econbiz.de/10013194509
Saved in:
4
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
5
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
6
Managing relationships on social media in business-to-business organisations
Cartwright, Severina
;
Davies, Iain
;
Archer-Brown, Chris
- In:
Journal of business research : JBR
125
(
2021
),
pp. 120-134
Persistent link: https://www.econbiz.de/10012494050
Saved in:
7
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
8
Virtual reality and its impact on B2B marketing : a value-in-use perspective
Boyd, D. Eric
;
Koles, Bernadett
- In:
Journal of business research : JBR
100
(
2019
),
pp. 590-598
Persistent link: https://www.econbiz.de/10012024019
Saved in:
9
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
10
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
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