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isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Research"
~subject:"Betriebliche Wertschöpfung"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"B2B relationship"
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Betriebliche Wertschöpfung
Beziehungsmarketing
B-to-B-Marketing
44
Business-to-business marketing
44
Business-to-Business-Marketing
16
Lieferantenmanagement
16
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16
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14
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Almomani, Hamzeh Q.
1
Amoako, George Kofi
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Berenguer Contrí, Gloria
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Brennan, Ross
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1
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1
Mostert, Pierre
1
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1
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Seric, Maja
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Journal of customer behaviour
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Research
Industrial marketing management : the international journal for industrial and high-tech firms
186
The journal of business & industrial marketing
94
Journal of business research : JBR
41
Journal of business-to-business marketing
37
Journal of marketing
10
SpringerLink / Bücher
10
Journal of the Academy of Marketing Science
9
The journal of personal selling & sales management : JPSSM
8
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing theory
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Springer eBook Collection
5
The journal of services marketing
5
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4
International journal of procurement management
4
International journal of services and operations management
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
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4
The service industries journal
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Electronic markets : the international journal on networked business
3
European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International business and economics research journal
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International journal of business environment : IJBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of purchasing and supply management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
3
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
Saved in:
4
Value co-creation in business-to-business and business-to-consumer service relationships
Watanabe, Yoshiaki
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10012258655
Saved in:
5
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
6
An integrated B2B guanxi model : a Taiwan perspective
Kuo, Min-Jon
;
Zhu, Dauw-Song
;
White, Louis P.
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 309-328
Persistent link: https://www.econbiz.de/10012312407
Saved in:
7
Relationship quality as predictor of B2B customer loyalty in the pharmaceutical sector : evidence from Jordan
Almomani, Hamzeh Q.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012181021
Saved in:
8
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
9
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
10
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
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