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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Credit card"
~subject:"Customer loyalty"
~subject:"Customer purchases"
~subject:"Internet marketing"
~subject:"USA"
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Search: subject_exact:"Bonusprogramm"
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Credit card
Customer loyalty
Customer purchases
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Kundenbindungsprogramm
16
Loyalty program
16
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Loyalty programs
4
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3
Credit card industry
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Brand-generated content
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Murthi, B. P. S.
2
Steffes, Erin M.
2
Belli, Alex
1
Bijmolt, Tammo H. A.
1
Carrillat, François A.
1
Dorotic, Matilda
1
Fok, Dennis
1
Franco, José
1
Hernández-Ortega, Blanca I.
1
Leavell, J. Paul
1
Melnyk, Valentyna
1
Molina-Castillo, Francisco-Jose
1
Napolova, Ekaterina
1
O'Rourke, Anne-Maree
1
Pupovac, Ljubomir
1
Rao, Ram C.
1
Rasheed, Abdul M. A.
1
Rishika, Rishika
1
Stanko, Michael A.
1
Verhoef, Peter C.
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information systems research : ISR
3
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
Journal of marketing
3
Journal of retailing and consumer services
3
Working paper / National Bureau of Economic Research, Inc.
3
International journal of hospitality management
2
Journal of air transport management
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of revenue and pricing management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
American business law journal : the official publication of the American Business Law Association
1
American economic journal : a journal of the American Economic Association
1
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion papers / Stanford Institute for Economic Policy Research
1
E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
1
Economic perspectives
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forum Marketing
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Gabler Research / Forum Marketing
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business innovation and research
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International journal of consumer studies
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ECONIS (ZBW)
6
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1
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
5
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
6
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
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