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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Beziehungsmarketing"
~subject:"Designation of origin"
~subject:"Nationalkultur"
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USA
Beziehungsmarketing
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Nationalkultur
India
37
Indien
36
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Markenimage
8
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Relationship marketing
5
United States
5
Advertising effects
4
Dienstleistungsqualität
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Factor analysis
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Faktorenanalyse
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Online-Handel
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Aashish, Kumar
2
Raman, Prashant
2
Singh, Ramendra
2
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Biswas, Somdutta
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gregorio, Rizalito L.
1
Gupta, Shruti
1
Hussain, Mahmood
1
Kaura, Vinita
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Kibret, Abiot Tsegaye
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Kim, Youn-kyung
1
Koshy, Abraham
1
Kumar, Archana
1
Lee, Dongdae
1
Lu, Xiao
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Pirsch, Julie
1
Roy, Sanjit Kumar
1
Roy, Subhadip
1
Shekhar, Vaibhav
1
Shin, Geon-Cheol
1
Shukla, Amit
1
Sy-Changco, Joseph A.
1
Xavier, M. J.
1
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
32
International journal of Indian culture and business management
16
Journal of retailing and consumer services
16
Finance India : the quarterly journal of Indian Institute of Finance
15
Journal of international consumer marketing
12
SpringerLink / Bücher
12
International journal of business excellence
11
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
10
International journal of Indian culture and business management : IJICBM
10
Working paper
10
Global business review
9
Indian journal of economics & business : IJEB
9
The international journal of bank marketing : IJBM
9
Working Papers / eSocialSciences
9
International journal of business and globalisation : IJBG
8
International journal of business information systems : IJBIS
8
Journal of Indian business research
8
NBER working paper series
8
Policy research working paper : WPS
8
Vision : the journal of business perspective
8
International journal of business and emerging markets : IJBEM
7
Journal of business research : JBR
7
South Asian journal of management : SAJM
7
Asia Pacific journal of marketing and logistics
6
ILO Working Papers
6
International journal of business excellence : IJBEX
6
International journal of business innovation and research
6
International journal of electronic customer relationship management : IJECRM
6
International journal of services and operations management
6
The Indian economic journal
6
Discussion paper series / IZA
5
International journal of electronic marketing and retailing : IJEMR
5
Issues in Indo-US trade and economic cooperation
5
Journal of strategic marketing
5
Paradigm : the journal of Institute of Management Technology
5
Springer eBook Collection
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
Asia-Pacific journal of business administration
4
Decision
4
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ECONIS (ZBW)
13
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1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
4
Impact of sales call adaptiveness and customer willingness on sales call length : a cross-country study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.
;
Singh, Ramendra
;
Gregorio, …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 128-138
Persistent link: https://www.econbiz.de/10011654351
Saved in:
5
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
Service convenience, customer satisfaction, and customer loyalty : study of Indian commercial banks
Kaura, Vinita
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10009777265
Saved in:
8
SALCUSTOR : a multidimensional scale for salespersons’ customer orientation and implications for customer-oriented selling : empirical evidence from India
Singh, Ramendra
;
Koshy, Abraham
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009305493
Saved in:
9
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
10
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
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