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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Brand image"
~subject:"Nationalkultur"
~subject:"Schwellenländer"
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Search: subject_exact:"India"
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USA
Brand image
Nationalkultur
Schwellenländer
India
37
Indien
36
Consumer behaviour
20
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20
Markenimage
8
Beziehungsmarketing
5
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5
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5
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Aashish, Kumar
2
Raman, Prashant
2
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1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Billore, Aditya
1
Biswas, Somdutta
1
Diwan, Saloni Pawan
1
Dixit, Mukund R.
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Ganesh, Gopala K.
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Girard, Tulay
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1
Lee, Dongdae
1
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1
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1
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1
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1
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
36
Journal of business research : JBR
30
International journal of emerging markets
27
International journal of Indian culture and business management
24
Global business review
23
International journal of business and globalisation : IJBG
21
SpringerLink / Bücher
21
International business review : the official journal of the European International Business Academy
19
Working paper
15
Finance India : the quarterly journal of Indian Institute of Finance
14
Vision : the journal of business perspective
13
International journal of Indian culture and business management : IJICBM
12
Journal of international consumer marketing
12
Journal of world business : JWB
12
Management international review : mir ; journal of international business
12
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
11
IIMB management review
11
Indian journal of economics & business : IJEB
11
Journal of Indian business research
11
Journal of emerging market finance
11
Journal of retailing and consumer services
11
NBER working paper series
11
Policy research working paper : WPS
11
Asian business & management
9
Emerging markets review
9
Faculty & research / Insead : working paper series
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
International journal of business and emerging markets : IJBEM
9
Journal of policy modeling : JPMOD ; a social science forum of world issues
9
Managerial finance
9
Springer eBook Collection
9
Working Papers / eSocialSciences
9
Working paper / Indian Institute of Management, Ahmedabad
9
Cogent economics & finance
8
IMF working papers
8
International journal of business excellence
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
Macroeconomics and finance in emerging market economies
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
15
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Factors affecting BoP producer intention to use P2P lending platforms in India
Kumra, Rajeev
;
Khalek, Sk Abu
;
Samanta, Tamal
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 328-352
Persistent link: https://www.econbiz.de/10012650608
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
6
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
7
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Saved in:
8
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
9
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
10
Motivations, capability handicaps, and firm responses in the early phase of internationalization : a study in the Indian pharmaceutical industry
Dixit, Mukund R.
;
Yadav, Sudhir
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010520776
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