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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Designation of origin"
~subject:"Kundenzufriedenheit"
~subject:"Nationalkultur"
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USA
Designation of origin
Kundenzufriedenheit
Nationalkultur
India
37
Indien
36
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Markenimage
8
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Markenführung
5
Relationship marketing
5
United States
5
Advertising effects
4
Dienstleistungsqualität
4
Factor analysis
4
Faktorenanalyse
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
National culture
4
Online retailing
4
Online-Handel
4
Service quality
4
Werbewirkung
4
Brand
3
China
3
Einzelhandel
3
Emerging economies
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Globalisierung
3
Globalization
3
Indian consumers
3
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Innovationsakzeptanz
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14
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Aashish, Kumar
2
Gautam, Vikas
2
Raman, Prashant
2
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Biswas, Somdutta
1
Das, Gurudas
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gupta, Shruti
1
Hussain, Mahmood
1
Kaur, Kulwinder
1
Kaura, Vinita
1
Kibret, Abiot Tsegaye
1
Kim, Youn-kyung
1
Kumar, Archana
1
Lee, Dongdae
1
Mathur, Tanuj
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Paul, Ujjwal Kanti
1
Pirsch, Julie
1
Roy, Subhadip
1
Shukla, Amit
1
Tejinderpal Singh
1
Xavier, M. J.
1
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
31
International journal of Indian culture and business management
21
International journal of services and operations management
17
Finance India : the quarterly journal of Indian Institute of Finance
14
Global business review
13
The international journal of bank marketing : IJBM
13
International journal of business information systems : IJBIS
11
Journal of international consumer marketing
11
Working paper
11
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
10
Journal of retailing and consumer services
10
SpringerLink / Bücher
10
Indian journal of economics & business : IJEB
9
International journal of Indian culture and business management : IJICBM
9
International journal of business excellence
9
Working Papers / eSocialSciences
9
International journal of business and globalisation : IJBG
8
International journal of business excellence : IJBEX
8
Policy research working paper : WPS
8
Asia Pacific journal of marketing and logistics
7
NBER working paper series
7
Vision : the journal of business perspective
7
ILO Working Papers
6
International journal of business and emerging markets : IJBEM
6
International journal of financial services management : IJFSM
6
Journal of Indian business research
6
Journal of business research : JBR
6
Manthan : journal of commerce and management
6
Services marketing quarterly
6
The Indian economic journal
6
The TQM journal : the international review of organizational improvement
6
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
5
Benchmarking : an international journal ; BIJ
5
Discussion paper series / IZA
5
GITAM journal of management : a quarterly publication of GITAM Institute of Management
5
International journal of applied business and economic research
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of management practice : IJMP
5
International journal of productivity and quality management : IJPQM
5
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ECONIS (ZBW)
14
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14
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
5
Convenience, satisfaction, and post-purchase behavior in India's health insurance market
Mathur, Tanuj
;
Das, Gurudas
;
Paul, Ujjwal Kanti
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011654401
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Service quality perceptions of customers about mobile telecommunication services : a case of India
Gautam, Vikas
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010520771
Saved in:
8
Service convenience, customer satisfaction, and customer loyalty : study of Indian commercial banks
Kaura, Vinita
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10009777265
Saved in:
9
Linkages between switching barriers and service recovery evaluation : an Indian exploration
Gautam, Vikas
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 147-154
Persistent link: https://www.econbiz.de/10010189501
Saved in:
10
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
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