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isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"SpringerLink / Bücher"
~language:"eng"
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Print advertising
14
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Journal of marketing communications
Journal of fashion marketing and management
SpringerLink / Bücher
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of marketing research : JMR
6
Journal of global marketing
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Journal of media business studies
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NBER Working Paper
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NBER working paper series
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Services marketing quarterly
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Working paper / National Bureau of Economic Research, Inc.
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ZEW Discussion Papers
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ZEW discussion papers
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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International marketing review
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JMM : the international journal on media management
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Journal of business & economics research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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The journal of industrial economics
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The journal of services marketing
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Working paper
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Advertising and violence : concepts and perspectives
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Advertising in developing and emerging countries : the economic, political and social context
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ECONIS (ZBW)
14
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14
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1
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
2
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
5
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
6
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
7
Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
Saved in:
8
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
Saved in:
9
Consumer responses to incomplete information in print apparel advertising
Hsu, Jane Lu
;
Mo, Roxy Hsien-chen
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003847768
Saved in:
10
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
Saved in:
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