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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~subject:"Erfolgsfaktor"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Beziehungsmanagement"
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Erfolgsfaktor
Lieferantenmanagement
Beziehungsmarketing
122
Relationship marketing
122
Consumer behaviour
33
Konsumentenverhalten
33
Customer integration
15
Kundenintegration
15
Brand image
14
Markenimage
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
12
Social web
12
Brand management
11
Markenführung
11
Marketing management
11
Marketingmanagement
11
Dienstleistungsqualität
9
Internet marketing
9
Online-Marketing
9
Service quality
9
USA
7
United States
7
Anthropologie
6
Anthropology
6
Beschwerdemanagement
6
Complaint management
6
Customer value
6
Emotion
6
Kundenwert
6
Supplier relationship management
6
Betriebliche Wertschöpfung
5
Brand loyalty
5
Großbritannien
5
Markentreue
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United Kingdom
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Value creation
5
Advertising effects
4
Business process management
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Baumann, Jasmin
1
Bollers, Andrea
1
Boshoff, Christo
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Bowden, Jana
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Cayla, Julien
1
Cova, Bernard
1
Frow, Penelope
1
Gabbott, Mark
1
Le Meunier-FitzHugh, Kenneth
1
Maltese, Lionel
1
Midderhoff, Sarah
1
Naumann, Kay
1
Qiu, Tianjiao
1
Skålén, Per
1
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1
Theron, Edwin
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Journal of marketing management : MM
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Industrial marketing management : the international journal for industrial and high-tech firms
215
The journal of business & industrial marketing
114
Journal of business research : JBR
84
SpringerLink / Bücher
46
Journal of business-to-business marketing
39
Journal of the Academy of Marketing Science
26
Journal of strategic marketing
24
Journal of marketing
23
Gabler Edition Wissenschaft
22
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
22
Springer eBook Collection / Business and Economics
21
The journal of services marketing
19
Journal of retailing and consumer services
15
The service industries journal
15
International journal of production economics
14
Neue betriebswirtschaftliche Forschung : Nbf
13
Service business
13
International journal of electronic customer relationship management : IJECRM
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
International journal of project management : the journal of The International Project Management Association
11
Journal of personal selling & sales management
11
Marketing intelligence & planning
10
Services marketing quarterly
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of procurement management
9
European journal of marketing : EJM
8
International journal of hospitality management
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of service research : JSR
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
Basler Schriften zum Marketing
7
Cogent business & management
7
Die Betriebswirtschaft : DBW
7
Europäische Hochschulschriften / 5
7
Gabler-Edition Wissenschaft
7
Handelsforschung
7
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ECONIS (ZBW)
9
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1
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
Saved in:
2
CRM in der Praxis - die Auswahl des passenden CRM ist gar nicht so einfach
Midderhoff, Sarah
- In:
Effektives Customer Relationship Management : …
,
(pp. 259-277)
.
2017
Persistent link: https://www.econbiz.de/10011599202
Saved in:
3
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
4
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
5
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
6
Trade Marketing
Bollers, Andrea
- In:
Effektives Customer Relationship Management : …
,
(pp. 361-373)
.
2013
Persistent link: https://www.econbiz.de/10014546745
Saved in:
7
Service marketing and subjectivity: the shaping of customer-oriented employees
Skålén, Per
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 795-809
Persistent link: https://www.econbiz.de/10003886242
Saved in:
8
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
Saved in:
9
The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
Saved in:
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