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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of product & brand management"
~subject:"Customer integration"
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Search: subject_exact:"Beziehungsmanagement"
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Customer integration
Beziehungsmarketing
757
Relationship marketing
757
Lieferantenmanagement
241
Supplier relationship management
241
Consumer behaviour
239
Konsumentenverhalten
239
Brand management
171
Markenführung
171
B-to-B-Marketing
161
Business-to-business marketing
161
Brand image
131
Markenimage
131
Brand
99
Markenartikel
99
Social Web
95
Social web
95
Customer satisfaction
83
Kundenzufriedenheit
83
Marketingmanagement
81
Kundenintegration
80
Marketing management
80
Kundenwert
78
Customer value
77
Internet marketing
73
Online-Marketing
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Dienstleistungsqualität
57
Salespeople
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Service quality
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Betriebliche Wertschöpfung
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Brand loyalty
48
Value creation
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Deutschland
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Germany
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Confidence
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Vertrauen
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Theorie
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Hollebeek, Linda D.
5
Malthouse, Edward C.
3
Baumann, Jasmin
2
Bonner, Joseph M.
2
Füller, Johann
2
Guzman, Francisco
2
Johnson, Lester W.
2
Kennedy, Eric
2
Kowalkowski, Christian
2
Le Meunier-FitzHugh, Kenneth
2
Leckie, Civilai
2
Nyadzayo, Munyaradzi
2
Aarikka-Stenroos, Leena
1
Agnihotri, Raj
1
Agrawal, Rajat
1
AlSaleh, Dhoha A.
1
Amelia, Maria Veronica
1
Anastasiadou, Elena
1
Anderson, Jeffrey E.
1
Arndt, Oliver
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Baron, Steve
1
Baumgarth, Carsten
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Bharti, Kumkum
1
Biggemann, Sergio
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Bilgram, Volker
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Bowden, Jana
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1
Brito, Eliane Pereira Zamith
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Campbell, Colin L.
1
Cassidy, Kim
1
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Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
Springer eBook Collection / Business and Economics
The journal of product & brand management
Journal of business research : JBR
83
Journal of retailing and consumer services
57
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Journal of service research
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
79
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79
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1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
4
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
9
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
10
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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