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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of international marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Internationale Werbung"
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Beziehungsmarketing
International marketing
159
Internationales Marketing
159
Consumer behaviour
53
Konsumentenverhalten
53
Brand management
52
Markenführung
52
Brand image
35
Markenimage
35
Marketing management
27
Marketingmanagement
27
Globalisierung
23
Globalization
23
Multinationales Unternehmen
19
Transnational corporation
19
Welt
18
World
18
Brand
17
Export
17
Markenartikel
17
Relationship marketing
17
Emerging economies
16
Firm performance
16
Schwellenländer
16
Unternehmenserfolg
16
Cultural identity
14
Kulturelle Identität
14
global brands
12
China
11
International market entry
11
Internationaler Markteintritt
11
USA
10
United States
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Export sector
8
Exportwirtschaft
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Internet marketing
8
Online-Marketing
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export performance
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international marketing
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17
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Palmatier, Robert W.
3
Kumar, V.
2
Alden, Dana
1
Asiati, Diah Isnaini
1
Aykol, Bilge
1
Beck, Joshua T.
1
Chapman, Kelly
1
Chen, Jie
1
Chen, Qimei
1
Christodoulides, Paul
1
Eisingerich, Andreas B
1
Fotiadis, Thomas A.
1
Gao, Tao
1
Gupta, Shaphali
1
Herk, Hester van
1
Hoffmann, Stefan
1
Hu, Miao
1
Kannan, P. K.
1
Karjaluoto, Heikki
1
Khavul, Susanna
1
Krautz, Carolin
1
Lages, Luis Filipe
1
Leonidou, Leonidas C.
1
Li, Xiaoling
1
Liu, Juanyi
1
Matanda, Margaret Jekanyika
1
Mullens, Drake
1
Nam, Hyoryung
1
Ndubisi, Nelson Oly
1
Nijssen, E. J.
1
Pansari, Anita
1
Perkins, Helen
1
Peterson, Mark
1
Ramaseshan, B.
1
Rasheed, Abdul M. A.
1
Rubera, Gaia
1
Sardana, Deepak
1
Selasinsky, Maren von
1
Shi, Linda Hui
1
Sichtmann, Christina
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Journal of marketing management : MM
Journal of international marketing
The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
7
International marketing review
7
International business review : the official journal of the European International Business Academy
5
Journal of international trade & commerce
3
The journal of business & industrial marketing
3
Advances in business marketing and purchasing
2
Contributions to Management Science
2
Deep knowledge of B2B relationships within and across borders
2
European research studies
2
Internal marketing : directions for management
2
International journal of contemporary hospitality management
2
International journal of management and economics
2
Internationalisierung von Vertrieb und Handel
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Marketing intelligence & planning
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Review of marketing research
2
SpringerLink / Bücher
2
The journal of services marketing
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Advances in international marketing
1
Applied marketing science / Angewandte Marketingforschung
1
Asia Pacific business review
1
Best practices in international marketing
1
Betriebswirtschaft
1
Businesses
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Direct marketing : an international journal
1
Diskussionsarbeit
1
Emerald insight
1
Entrepreneurship in international marketing
1
European journal of marketing
1
European management journal
1
Europäische Hochschulschriften / 5
1
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ECONIS (ZBW)
17
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
6
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
7
The tenure-based customer retention model : a cross-cultural validation
Krautz, Carolin
;
Hoffmann, Stefan
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 83-106
Persistent link: https://www.econbiz.de/10011752717
Saved in:
8
Antecedents and consequences of infidelity in cross-border business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Fotiadis, Thomas A.
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10011656782
Saved in:
9
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
10
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
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