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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
699
Relationship marketing
699
Consumer behaviour
508
Konsumentenverhalten
508
Customer satisfaction
270
Kundenzufriedenheit
270
Dienstleistungsqualität
190
Service quality
190
Einzelhandel
180
Retail trade
180
Brand management
119
Markenführung
119
Online retailing
92
Online-Handel
92
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87
Social web
87
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74
Markenimage
74
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66
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66
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65
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64
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64
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63
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63
Markenartikel
62
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52
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51
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51
Viral marketing
50
Virales Marketing
50
Customer value
49
Kundenwert
48
Customer loyalty
44
Customer service
42
Emotion
41
Kundenservice
41
Marketing management
39
Marketingmanagement
39
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37
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698
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698
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698
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5
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5
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699
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Prentice, Catherine
11
Lombart, Cindy
9
Park, Jungkun
7
Hollebeek, Linda D.
6
Klaus, Philipp
6
Kumar, V.
6
Louis, Didier
6
Agag, Gomaa
5
Khan, Imran
5
Molinillo, Sebastian
5
Mortimer, Gary
5
Rana, Nripendra P.
5
Das, Gopal
4
Fazal-e-Hasan, Syed
4
Han, Xiaoyun
4
Kuppelwieser, Volker
4
Loureiro, Sandra Maria Correia
4
Pitt, Leyland F.
4
Quach, Sara
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Thaichon, Park
4
Abdelmoety, Ziad Hassan
3
Anaya-Sánchez, Rafael
3
Arndt, Aaron D.
3
Berthon, Pierre R.
3
Bilgihan, Anil
3
Cambra-Fierro, Jesús
3
Campbell, Colin L.
3
Carlson, Jamie
3
Cheah, Jun-Hwa
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Elms, Jonathan
3
Frasquet Deltoro, Marta
3
Gong, Taeshik
3
Harun, Ahasan
3
Islam, Jamid Ul
3
Jap, Sandy D.
3
Japutra, Arnold
3
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Journal of marketing research : JMR
Business horizons
Journal of retailing and consumer services
Journal of business research : JBR
621
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
105
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Journal of financial services marketing : JFSM
70
European journal of operational research : EJOR
68
International journal of retail & distribution management
68
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ECONIS (ZBW)
699
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699
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21
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
22
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
23
Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement
Rodriguez, Virginie
;
Sangle-Ferriere, Marion
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371703
Saved in:
24
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
25
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
26
Gracefully yours : would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?
Dogerlioglu-Demir, Kivilcim
;
Ng, Andy H.
;
Koçaş, Cenk
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014372547
Saved in:
27
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
28
The effects of app-related factors on app stickiness : the role of cognitive and emotional app relationship quality
Alnawas, Ibrahim
;
Al Khateeb, Amr
;
El Hedhli, Kamel
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372634
Saved in:
29
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
30
The impact of adopting customization policy and sustainability for improving consumer service in a dual-channel retailing
Chauhan, Ruchi
;
Majumder, Arunava
;
Kumar, Varun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-25
Persistent link: https://www.econbiz.de/10014372646
Saved in:
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