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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer satisfaction
Structural equation model
Brand loyalty
62
Markentreue
62
Consumer behaviour
61
Konsumentenverhalten
61
Markenführung
58
Beziehungsmarketing
57
Relationship marketing
57
Brand image
47
Markenimage
47
Markenartikel
46
Kundenzufriedenheit
18
Social Web
17
Social web
17
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15
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15
brand loyalty
10
Emotion
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Vertrauen
7
Customer retention
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Kundenbindung
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Brand relationship
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Customer integration
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Viral marketing
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Virales Marketing
5
social media
5
Brand trust
4
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4
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3
Brand equity
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Confente, Ilenia
2
Guzman, Francisco
2
Rahman, Zillur
2
Abratt, Russell
1
Abuljadail, Mohammad
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Aktan, Damla
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Amelia, Maria Veronica
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Anh Tran Tram Truong
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Chan, Terri H.
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Chieng, Fayrene
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Giovanis, Apostolos
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Giovanis, Apostolos N.
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Journal of marketing theory and practice
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
The journal of product & brand management
Journal of retailing and consumer services
28
Journal of business research : JBR
23
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
63
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41
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
42
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
43
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
44
Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
Saved in:
45
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
46
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
47
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
48
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
49
Antecedents and consequences of mobile usability : linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Lee, Dongwon
;
Moon, Junghoon
;
Kim, Yong Jin
;
Yi, Mun Y.
- In:
Information & management : the internat. journal of …
52
(
2015
)
3
,
pp. 295-304
Persistent link: https://www.econbiz.de/10010515272
Saved in:
50
Product involvement, price perceptions, and brand loyalty
Ferreira, Alcina G.
;
Coelho, Filipe
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10011407192
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