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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"Markenimage"
~subject:"Social web"
~subject:"Strukturgleichungsmodell"
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Search: subject_exact:"Brand relationship"
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Brand image
Customer satisfaction
Markenimage
Social web
Strukturgleichungsmodell
Brand loyalty
19
Markentreue
19
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
14
Relationship marketing
14
Brand management
13
Markenführung
13
Brand
11
Markenartikel
11
brand loyalty
11
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Social Web
6
Emotion
4
social media
4
Customer integration
3
Hotel industry
3
Hotellerie
3
Kundenintegration
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USA
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United States
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Advertising effects
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Confidence
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Structural equation model
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Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
brand equity
2
brand love
2
brand trust
2
customer engagement
2
Advertising
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14
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Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Brunetti, Federico
1
Chan, Terri H.
1
Confente, Ilenia
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Holland, Stephen
1
Jaggi, Shamily
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Lee, Ju Yup
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Nuseir, Mohammed T.
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Riasi, Arash
1
So, Kevin Kam Fung
1
Solem, Birgit Andrine Apenes
1
Sparks, Beverley
1
Syahida Abd Aziz
1
Sánchez-Casado, Noelia
1
Tang, Liang
1
Tomaras, Petros
1
Tomaseti-Solano, Eva
1
Townsend, Kyle M.
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
The journal of product & brand management
26
Journal of retailing and consumer services
24
Journal of business research : JBR
20
The journal of brand management : an international journal
19
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
Cogent business & management
6
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Global business review
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
6
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
7
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
8
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
9
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
10
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
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