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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of business research : JBR"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"USA"
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Search: subject_exact:"Brand relationship"
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Customer satisfaction
Konsumentenverhalten
Structural equation model
Strukturgleichungsmodell
USA
Brand loyalty
39
Markentreue
39
Consumer behaviour
24
Beziehungsmarketing
22
Relationship marketing
22
Brand management
20
Markenführung
20
Brand
17
Markenartikel
17
Brand image
15
Markenimage
15
Social Web
6
Social web
6
Emotion
5
Kundenzufriedenheit
5
United States
5
Brand relationship
3
Customer retention
3
Kundenbindung
3
B-to-B-Marketing
2
Brand betrayal
2
Brand identification
2
Brand passion
2
Business-to-business marketing
2
Consumer behavior
2
Internet marketing
2
Kaufentscheidung
2
Lieferantenmanagement
2
Measurement
2
Messung
2
Meta-Analyse
2
Meta-analysis
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Portugal
2
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2
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28
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28
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28
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English
28
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Dawes, John
2
Eisend, Martin
2
Andrzejewski, Susan A.
1
Aspara, Jaakko
1
Astakhova, Marina
1
Bartikowski, Boris
1
Bonn, Mark Andrew
1
Botha, Elsamari
1
Brach, Simon
1
Brashear-Alejandro, Thomas
1
Brexendorf, Tim Oliver
1
Byun, Kyung-Ah
1
Chang, Shu-Hao
1
Coelho, Arnaldo
1
Cronin, J. J.
1
Dass, Mayukh
1
De Villiers, Rouxelle
1
Desveaud, Kathleen
1
Driesener, Carl
1
Duhan, Dale F.
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Ferreira, Caitlin
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Franke, George R.
1
Gavard-Perret, Marie-Laure
1
Granot, Elad
1
Greene, Henry
1
Gupta, Suraksha
1
Hale, Dena
1
Haryanto, Jony Oktavian
1
Hsieh, Meng-Hua
1
Hultman, Magnus
1
Ishaq, Muhammad Ishtiaq
1
Jain, Shailendra Pratap
1
Jayawardhena, Chanaka
1
Jin, Zhongqi
1
Karande, Kiran
1
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Journal of marketing theory and practice
Journal of business research : JBR
Journal of retailing and consumer services
28
The journal of product & brand management
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
Psychology & marketing
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of consumer behaviour : an international research review
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Research
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
The service industries journal
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
28
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
6
Self-construal drives preference for partner and servant brands
Hsieh, Meng-Hua
;
Li, Xingbo
;
Jain, Shailendra Pratap
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 183-192
Persistent link: https://www.econbiz.de/10012509374
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
9
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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