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isPartOf:"Journal of retailing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~subject:"Brand image"
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Search: subject_exact:"Consumer promotion"
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Brand image
Sales promotion
92
Verkaufsförderung
92
Consumer behaviour
55
Konsumentenverhalten
55
Preismanagement
27
Pricing strategy
27
Einzelhandel
17
Retail trade
17
Einzelhandelspreis
13
Retail price
13
Advertising effects
12
Werbewirkung
12
Brand management
10
Markenführung
10
Rabatt
10
Rebate
10
Advertising
8
Beziehungsmarketing
8
Relationship marketing
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USA
8
United States
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Werbung
8
Kundenbindungsprogramm
7
Loyalty program
7
Markenimage
7
Ladengestaltung
6
Store design
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Brand
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Emotion
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Low-cost strategy
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Markenartikel
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Niedrigpreisstrategie
5
Prospect Theory
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Prospect theory
5
Theorie
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Theory
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Customer satisfaction
4
Decision under uncertainty
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Entscheidung unter Unsicherheit
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Joseph, Joshy
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Lee, Yih Hwai
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Journal of retailing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Marketing-mix strategies - product strategy and promotion strategy
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
International journal of business excellence
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of promotion management : JPM
2
Academia : revista Latinoamericana de administración
1
CUDARE working paper series
1
Global business review
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of intelligent enterprise
1
International journal of organizational analysis
1
International journal of sport management and marketing : IJSMM
1
Inventi impact: retailing & consumer services
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Psychology & marketing
1
Research
1
Service business
1
Sport, Business and Management : an international journal ; SBM
1
SpringerLink / Bücher
1
The IUP journal of marketing management : IJMM
1
The Sage handbook of advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
7
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1
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
2
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
3
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
4
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
5
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
Saved in:
6
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
7
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
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