//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Einzelhandelspreis"
~subject:"Rebate"
~subject:"Selling"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandelspreis
Rebate
Selling
Sales promotion
55
Verkaufsförderung
55
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
17
Pricing strategy
17
Einzelhandel
15
Retail trade
15
Retail price
11
Rabatt
7
USA
7
United States
7
Brand management
5
Food retailing
5
Lebensmitteleinzelhandel
5
Markenführung
5
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Brand image
4
Ladengestaltung
4
Low-cost strategy
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Niedrigpreisstrategie
4
Store design
4
Theorie
4
Theory
4
Verkauf
4
Werbewirkung
4
Advertising
3
Beziehungsmarketing
3
Category Management
3
Category management
3
Distribution channel
3
Emotion
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Language
All
English
21
Author
All
Monroe, Kent B.
2
Pancras, Joseph
2
Ratchford, Brian Thomas
2
Talukdar, Debabrata
2
Abril Barrie, Carmen
1
Ailawadi, Kusum L.
1
Aydinli, Aylin
1
Bertini, Marco
1
Cai, Jane Zhen
1
Capizzani, Mario
1
Dutta, Sujay
1
García-Madariaga, Jesús
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gauri, Dinesh Kumar
1
Gijsbrechts, Els
1
Gong, Jing
1
González, Jorge
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Hong, Zhao
1
Hulland, John
1
Jha, Subhash
1
Kachersky, Luke
1
Khouja, Moutaz
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Lam, Son K.
1
Liu, Huan
1
Lobschat, Lara
1
Manning, Kenneth C.
1
Mao, Wen
1
Martín Herrán, Guiomar
1
Osuna, Ignacio
1
Palmatier, Robert W.
1
Pan, Jingming
1
Pofahl, Geoffrey M.
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of marketing channels : ... distribution systems, strategy, and management
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
11
Journal of business research : JBR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Psychology & marketing
6
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Marketing letters : a journal of research in marketing
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
International journal of production economics
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Vision : the journal of business perspective
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Business Guides on the Go
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of industrial organization
2
International journal of logistics : research and applications
2
International journal of production research
2
Journal of business & economics research
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Omega : the international journal of management science
2
Retail supply chain management : quantitative models and empirical studies
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Working paper / National Bureau of Economic Research, Inc.
2
... für Dummies
1
American business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
4
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
5
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
6
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
7
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
8
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
Saved in:
9
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
10
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->