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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Einzelhandelspreis"
~subject:"Rebate"
~subject:"Verkauf"
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Einzelhandelspreis
Rebate
Verkauf
Sales promotion
55
Verkaufsförderung
55
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
17
Pricing strategy
17
Einzelhandel
15
Retail trade
15
Retail price
11
Rabatt
7
USA
7
United States
7
Brand management
5
Food retailing
5
Lebensmitteleinzelhandel
5
Markenführung
5
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Brand image
4
Ladengestaltung
4
Low-cost strategy
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Niedrigpreisstrategie
4
Selling
4
Store design
4
Theorie
4
Theory
4
Werbewirkung
4
Advertising
3
Beziehungsmarketing
3
Category Management
3
Category management
3
Distribution channel
3
Emotion
3
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English
21
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Monroe, Kent B.
2
Pancras, Joseph
2
Ratchford, Brian Thomas
2
Talukdar, Debabrata
2
Abril Barrie, Carmen
1
Ailawadi, Kusum L.
1
Aydinli, Aylin
1
Bertini, Marco
1
Cai, Jane Zhen
1
Capizzani, Mario
1
Dutta, Sujay
1
García-Madariaga, Jesús
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gauri, Dinesh Kumar
1
Gijsbrechts, Els
1
Gong, Jing
1
González, Jorge
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Hong, Zhao
1
Hulland, John
1
Jha, Subhash
1
Kachersky, Luke
1
Khouja, Moutaz
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Lam, Son K.
1
Liu, Huan
1
Lobschat, Lara
1
Manning, Kenneth C.
1
Mao, Wen
1
Martín Herrán, Guiomar
1
Osuna, Ignacio
1
Palmatier, Robert W.
1
Pan, Jingming
1
Pofahl, Geoffrey M.
1
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Journal of retailing
Journal of marketing channels : ... distribution systems, strategy, and management
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
11
Journal of business research : JBR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Psychology & marketing
6
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Marketing letters : a journal of research in marketing
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
International journal of production economics
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Vision : the journal of business perspective
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Business Guides on the Go
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of industrial organization
2
International journal of logistics : research and applications
2
International journal of production research
2
Journal of business & economics research
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Omega : the international journal of management science
2
Retail supply chain management : quantitative models and empirical studies
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Working paper / National Bureau of Economic Research, Inc.
2
... für Dummies
1
American business review
1
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ECONIS (ZBW)
21
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
4
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
5
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
6
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
7
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
8
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
Saved in:
9
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
10
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
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