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isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
~subject:"Mobile communications"
~subject:"Preismanagement"
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Search: subject_exact:"Kundenbindungsinstrument"
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Markenartikel
Mobile communications
Preismanagement
Kundenbindungsprogramm
42
Loyalty program
42
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
22
Relationship marketing
22
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Pricing
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2
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2
Wang, Di
2
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2
Bruwer, Johan
1
Cartiñas, Mónica
1
Chen, Xudong
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Duan, Yongrui
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Elorz, Margarita
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Galan, Jean-Philippe
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1
Song, Hayeon
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Journal of retailing and consumer services
Information systems research : ISR
4
European journal of operational research : EJOR
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
Handbook of research on mobile marketing management
2
International journal of contemporary hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science
2
NBER Working Paper
2
NBER working paper series
2
The journal of industrial economics
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Discussion paper / Tinbergen Institute
1
Discussion paper series
1
Discussion papers
1
Discussion papers / Stanford Institute for Economic Policy Research
1
Electronic markets : the international journal on networked business
1
Global journal of business management : GJBM
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of management and marketing research : IJMMR
1
International journal of production research
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Marketing Science, 2013
1
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ECONIS (ZBW)
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date (oldest first)
1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
5
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
6
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
7
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
8
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
9
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
Saved in:
10
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
Saved in:
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