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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Management"
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Brand management
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Professional sports
336
Profisport
336
Sportmarketing
158
Sports marketing
158
Sport
154
Sports
152
Consumer behaviour
132
Konsumentenverhalten
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Journal of sport management : the official journal of the North American Society of Sport Management
Gabler Edition Wissenschaft
International journal of sports marketing & sponsorship
Marketing intelligence & planning
European Sport management quarterly : ESMQ
67
Sport management review
65
International journal of sport management and marketing : IJSMM
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
20
The business of sport management
15
Sport, Business and Management : an international journal ; SBM
11
Tourism economics : the business and finance of tourism and recreation
8
European journal of operational research : EJOR
6
Journal of sports economics
6
Journal of strategic marketing
6
Routledge research in sport business and management
6
Interfaces : the INFORMS journal on the practice of operations research
5
Sport tourism : concepts and theories
5
SpringerLink / Bücher
5
International journal of sport finance
4
Journal of business strategy
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
KulturKommerz
4
Sport and tourism : strategies to develop tourist destinations
4
The journal of brand management : an international journal
4
Tourism management perspectives : TMP
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
BestMasters
3
International journal of business and globalisation : IJBG
3
International journal of event and festival management
3
Journal of change management : an international journal
3
Management decision : MD
3
Management-Reihe Corporate Social Responsibility
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Routledge international handbooks
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Sports Economics, Management and Policy
3
The international journal of management education
3
The journal of business & industrial marketing
3
The marketing review
3
Working paper
3
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
2
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ECONIS (ZBW)
80
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
3
The brand persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
4
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
5
Sports team success and managerial decisions : the role of playing-time concentration
Cardazzi, Alexander
;
Humphreys, Brad R.
;
Reddig, Kole
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 266-287
Persistent link: https://www.econbiz.de/10014505027
Saved in:
6
Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Weißkopf, Christian
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
Saved in:
7
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
8
Governance of post-Olympic Games legacy organizations : a comparative study
Byun, Jinsu
;
Dowling, Mathew
;
Leopkey, Becca
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10013533131
Saved in:
9
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
10
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
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