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isPartOf:"Journal of strategic marketing"
~isPartOf:"Global business review"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of international consumer marketing"
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Green marketing
28
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Journal of strategic marketing
Global business review
Green advertising and the reluctant consumer
Journal of international consumer marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Amfiteatru Economic Journal
6
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
International journal of production economics
6
Journal of Business Research
6
Journal of Islamic marketing
6
Journal of global marketing
6
Springer eBook Collection
6
European research studies
5
Journal of advertising research
5
Journal of hospitality marketing & management
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Journal of marketing
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ECONIS (ZBW)
28
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28
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1
Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem
;
Luomala, Harri T.
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
4
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
5
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.
;
Haytko, Diana L.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Saved in:
6
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
7
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
8
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
9
Green consumption values in mobile apps
Barboza, Marina Nascimento Lemos
;
Arruda Filho, Emílio …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 66-83
Persistent link: https://www.econbiz.de/10012200694
Saved in:
10
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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