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isPartOf:"Journal of strategic marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Emerging economies"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Emerging economies
Marketing management
442
Marketingmanagement
442
Business-to-business marketing
94
B-to-B-Marketing
93
Beziehungsmarketing
78
Relationship marketing
78
Firm performance
76
Lieferantenmanagement
76
Supplier relationship management
76
Unternehmenserfolg
75
Marketing
71
Innovation
61
Strategic management
49
Strategisches Management
49
Brand management
39
Markenführung
39
KMU
36
SME
36
Consumer behaviour
34
Konsumentenverhalten
34
Innovation management
33
Innovationsmanagement
33
Competitive advantage
31
Internet marketing
31
Online-Marketing
31
Wettbewerbsvorteil
31
New product development
29
Produktentwicklung
29
Resource-based view
28
Ressourcenorientierter Ansatz
28
market orientation
28
Market orientation
27
Selling
21
Verkauf
21
Dynamic capabilities
20
Dynamische Kompetenzen
20
Social Web
20
Social web
20
Brand image
19
Markenimage
19
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Article in journal
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18
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English
18
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Coffie, Stanley
3
Joshi, Sharad L.
2
Agyei, Paul Mensah
1
Attia, Samaa Taher M.
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Bisson, Christophe
1
Blankson, Charles
1
Buccieri, Dominic
1
Chao, Chih-Wei
1
Dadzie, Samuel Ato
1
Duffy, Alistair P.
1
Gabrielsson, Mika
1
Gross, Andrew C.
1
Guo, Chiquan
1
Heirati, Nima
1
Hiroven, Saku
1
Iyer, Gopalkrishnan R.
1
Javalgi, Rajshekhar (Raj) G.
1
Kulviwat, Songpol
1
Lai, Po-Hsin
1
Laukkanen, Tommi
1
Maalaoui, Adnane
1
Magni, Domitilla
1
Mahmoud, Mahmoud Abdulai
1
Manu, Franklyn A.
1
Nagy, Gábor
1
Narayanan, Priya
1
Natarajarathinam, Malini
1
Nepal, Bimal
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Reid, Mike
1
Reijonen, Helen
1
Reimers, Vaughan
1
Scuotto, Veronika
1
Sharma, Arun
1
Singh, Monica C.
1
Srivastava, Rajesh K.
1
Tzanidis, Theofilos
1
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
11
International marketing review
9
International journal of emerging markets
6
International business review : the official journal of the European International Business Academy
5
Journal of international marketing
5
Journal of global marketing
4
International journal of economics and business research : IJEBR
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European journal of operational research : EJOR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business strategy
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of research in marketing and entrepreneurship
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing theory
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia-Pacific journal of business administration
1
British journal of management : BJM
1
Critical perspectives on international business
1
Economies : open access journal
1
European journal of marketing : EJM
1
Henley manager update
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
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ECONIS (ZBW)
18
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18
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1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Positioning strategies for B2B service markets
Agyei, Paul Mensah
;
Manu, Franklyn A.
;
Coffie, Stanley
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 405-419
Persistent link: https://www.econbiz.de/10014226541
Saved in:
5
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
6
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
7
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
8
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
9
Marketing strategy in emerging markets : a conceptual framework
Bang, Vasant V.
;
Joshi, Sharad L.
;
Singh, Monica C.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011577646
Saved in:
10
Sustainable market orientation : a competitive strategic tool in an emerging economy context
Mahmoud, Mahmoud Abdulai
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 635-654
Persistent link: https://www.econbiz.de/10011587851
Saved in:
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