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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The marketing review"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Firm performance
Marketing management
404
Marketingmanagement
404
Konsumentenverhalten
60
Beziehungsmarketing
56
Relationship marketing
56
Unternehmenserfolg
51
Marketing
50
Brand management
42
Markenführung
42
International marketing
31
Internationales Marketing
31
Strategic management
30
Strategisches Management
30
market orientation
30
KMU
29
SME
29
USA
29
United States
29
Innovation
28
Competitive advantage
27
Theorie
27
Theory
27
Wettbewerbsvorteil
27
Brand image
26
Markenimage
26
Internet marketing
25
Online-Marketing
25
Emerging economies
20
Schwellenländer
20
marketing strategy
20
Innovation management
16
Innovationsmanagement
16
Lieferantenmanagement
16
Supplier relationship management
16
Brand
15
Markenartikel
14
Market entry
14
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108
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111
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111
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3
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107
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4
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Kumar, V.
4
Morgan, Neil A.
3
Coffie, Stanley
2
Feng, Hui
2
Gupta, Mahesh Chander
2
Hulland, John
2
Kushwaha, Tarun
2
Melewar, T. C.
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Agrawal, Shivan
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Annamalai, Balamurugan
1
Armenakyan, Anahit
1
Ashill, Nicholas
1
Ashwin, Marie
1
Bajpai, Naval
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Saikat
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
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Baron, Steve
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Barone, Michael J.
1
Benavente H., José Miguel
1
Blankson, Charles
1
Bowden, Jana
1
Brettel, Malte
1
Bridson, Kerrie Christine
1
Broderick, Amanda J.
1
Budhathoki, Tribikram
1
Butt, Muhammad Mohsin
1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
The marketing review
Journal of business research : JBR
124
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of retailing and consumer services
50
Journal of marketing communications
38
European journal of marketing : EJM
32
The journal of business & industrial marketing
32
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Cogent business & management
28
The journal of product & brand management
26
Asia Pacific journal of marketing and logistics
25
The journal of brand management : an international journal
24
International marketing review
22
Marketing intelligence & planning
21
Psychology & marketing
21
SpringerLink / Bücher
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
The journal of consumer marketing
18
Business horizons
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Springer eBook Collection
16
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing theory and practice
14
International journal of advertising : the review of marketing communications
13
Marketing letters : a journal of research in marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
Journal of global marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
12
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ECONIS (ZBW)
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71
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
72
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
73
Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
Saved in:
74
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
75
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
76
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
77
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
78
The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
Saved in:
79
Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
Saved in:
80
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
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