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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Unternehmenserfolg
Marketing management
385
Marketingmanagement
385
Konsumentenverhalten
61
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
49
Marketing
46
Markenführung
37
USA
34
United States
34
Strategic management
30
Strategisches Management
30
market orientation
30
International marketing
29
Internationales Marketing
29
Theorie
27
Theory
27
Innovation
26
Competitive advantage
25
Wettbewerbsvorteil
25
KMU
24
SME
24
Brand image
22
Markenimage
22
Internet marketing
21
Online-Marketing
21
marketing strategy
20
Emerging economies
19
Schwellenländer
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation management
15
Innovationsmanagement
15
Market entry
15
Markteintritt
15
New product development
15
Produktentwicklung
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Article
127
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130
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130
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3
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125
German
5
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Kumar, V.
4
Morgan, Neil A.
4
Areni, Charles Scott
2
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Hulland, John
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Sheinin, Daniel A.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
1
Armenakyan, Anahit
1
Arrivé, Sandra
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Barone, Michael J.
1
Benavente H., José Miguel
1
Besharat, Ali
1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
141
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
Journal of marketing communications
44
European journal of marketing : EJM
41
Journal of marketing management : MM
36
Journal of the Academy of Marketing Science
36
The journal of business & industrial marketing
36
The journal of product & brand management
36
SpringerLink / Bücher
31
Marketing intelligence & planning
30
Cogent business & management
29
Asia Pacific journal of marketing and logistics
28
International marketing review
25
Springer eBook Collection
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of retailing
21
Psychology & marketing
21
Journal of Islamic marketing : JIMA
20
Business horizons
18
The journal of consumer marketing
18
The marketing review
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
International journal of wine business research : IJWBR
15
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Gabler Edition Wissenschaft
14
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of promotion management : JPM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International business review : the official journal of the European International Business Academy
13
International review on public and non-profit marketing
13
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ECONIS (ZBW)
130
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51
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
52
Marketing strategy in emerging markets : a conceptual framework
Bang, Vasant V.
;
Joshi, Sharad L.
;
Singh, Monica C.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011577646
Saved in:
53
Sustainable market orientation : a competitive strategic tool in an emerging economy context
Mahmoud, Mahmoud Abdulai
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 635-654
Persistent link: https://www.econbiz.de/10011587851
Saved in:
54
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
55
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
56
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
57
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
58
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
59
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
60
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
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