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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Emerging economies"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Emerging economies
Marketing management
514
Marketingmanagement
514
Firm performance
88
Unternehmenserfolg
88
Consumer behaviour
87
Konsumentenverhalten
87
Marketing
76
Relationship marketing
74
Beziehungsmarketing
73
Brand management
69
Markenführung
69
Strategic management
53
Strategisches Management
53
Innovation
46
KMU
45
SME
45
Competitive advantage
44
Wettbewerbsvorteil
44
Brand image
41
Markenimage
41
Market orientation
41
Internet marketing
38
Online-Marketing
38
International marketing
31
Internationales Marketing
31
Business start-up
29
Unternehmensgründung
29
Social Web
27
Social web
27
market orientation
27
New product development
26
Produktentwicklung
26
Resource-based view
26
Ressourcenorientierter Ansatz
26
Innovation management
24
Innovationsmanagement
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Schwellenländer
24
Brand
23
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English
24
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Coffie, Stanley
2
Joshi, Sharad L.
2
Ahammad, Mohammad F.
1
Al-Habib, Mohammed
1
Attia, Samaa Taher M.
1
Bamel, Umesh
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Biemans, Wim
1
Bisson, Christophe
1
Blankson, Charles
1
Buccieri, Dominic
1
Cardinali, Silvio
1
Chao, Chih-Wei
1
Dadzie, Samuel Ato
1
Dang, Anh
1
Duffy, Alistair P.
1
Evangelista, Felicitas
1
Ezzi, Shaza
1
Flores, Alejandro
1
Geldes, Cristian
1
Gross, Andrew C.
1
Guo, Chiquan
1
Guo, Huiling
1
Heirati, Nima
1
Heredia Pérez, Jorge A.
1
Hoque, Mohammad Tayeenul
1
Javalgi, Rajshekhar (Raj) G.
1
Keszey, Tamara
1
Khatib, Jamal A. al-
1
Kulviwat, Songpol
1
Kunc, Martin
1
Lai, Po-Hsin
1
Laker, Benjamin
1
Le Nguyen Hau
1
Li, Julie Juan
1
Liu, Zhiyang
1
Luk, Sherriff T. K.
1
Ma, Zhenzhong
1
Mahmoud, Mahmoud Abdulai
1
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Journal of strategic marketing
Journal of business research : JBR
International marketing review
9
International journal of emerging markets
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International business review : the official journal of the European International Business Academy
5
Journal of international marketing
5
Journal of global marketing
4
International journal of economics and business research : IJEBR
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European journal of operational research : EJOR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business strategy
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of research in marketing and entrepreneurship
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing theory
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia-Pacific journal of business administration
1
British journal of management : BJM
1
Critical perspectives on international business
1
Economies : open access journal
1
European journal of marketing : EJM
1
Henley manager update
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
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ECONIS (ZBW)
24
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
6
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
7
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
8
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
9
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
10
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
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