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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Firm performance"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Firm performance
Relationship marketing
Marketing management
289
Marketingmanagement
289
Consumer behaviour
63
Konsumentenverhalten
63
Beziehungsmarketing
57
Unternehmenserfolg
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Journal of strategic marketing
Journal of international marketing
Journal of retailing and consumer services
Journal of business research : JBR
94
Industrial marketing management : the international journal for industrial and high-tech firms
80
The journal of business & industrial marketing
43
Journal of the Academy of Marketing Science
26
European journal of marketing : EJM
25
SpringerLink / Bücher
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Cogent business & management
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International marketing review
17
Journal of marketing management : MM
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Marketing intelligence & planning
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Business horizons
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International business review : the official journal of the European International Business Academy
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International entrepreneurship and management journal
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Journal of business-to-business marketing
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Journal of retailing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Marketing letters : a journal of research in marketing
11
The journal of product & brand management
11
The marketing review
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Asia Pacific journal of marketing and logistics
10
Australasian marketing journal
10
International journal of electronic customer relationship management : IJECRM
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AMS review : official publication of the Academy of Marketing Science
9
International journal of business and globalisation : IJBG
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International journal of economic perspectives : IJEP
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Springer eBook Collection
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The journal of brand management : an international journal
9
The service industries journal
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Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of retail & distribution management
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International review on public and non-profit marketing
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ECONIS (ZBW)
94
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
3
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
8
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
9
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
10
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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