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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~language:"eng"
~subject:"Green marketing"
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Search: subject_exact:"Green marketing"
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Green marketing
Öko-Marketing
30
Consumer behaviour
23
Konsumentenverhalten
23
Environmental consciousness
18
Umweltbewusstsein
18
Sustainable product
14
Öko-Produkt
14
Environmental management
13
Umweltmanagement
13
Nachhaltige Entwicklung
12
Sustainable development
12
green marketing
10
Advertising
7
Advertising effects
7
Werbewirkung
7
Werbung
7
Brand image
5
Markenimage
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Hotel industry
4
Hotellerie
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Marketing management
4
Marketingmanagement
4
Green advertising
3
Sustainability
3
green advertising
3
Beziehungsmarketing
2
Customer satisfaction
2
Environmental policy
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Greenhouse gas emissions
2
Holiday behaviour
2
Kundenzufriedenheit
2
Nachhaltigkeit
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Relationship marketing
2
Taiwan
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Treibhausgas-Emissionen
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English
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Han, Heesup
3
Chua, Bee-Lia
2
Pipatpong Fakfare
2
Akram, Umair
1
Bailey, Ainsworth Anthony
1
Ben Slimane, Karim
1
Bilal, Muhammad
1
Blaisi, LaVon F.
1
Brower, Tracy R.
1
Byun, Jaemun
1
Chan, Eric Siu-Wa
1
Chaney, Damien
1
Chia-Jung, Chou
1
Chiu, Chun-Hung
1
Cho, Moonhee
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Davis, Ingrid
1
Fraj, Elena
1
Gilmore, Andrew
1
Gleim, Mark R.
1
Griffin, W. Glenn
1
Grimmer, Martin
1
Hameed, Irfan
1
Heo, Jun
1
Hesse, Andreas
1
Ho Le Thu Trang
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Hyllegard, Karen H.
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Khan Md. Raziuddin Taufique
1
Khan, Sania
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Ki, Eyun-Jung
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Lavuri, Rambabu
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Leckie, Civilai
1
Lee, Jin-soo
1
Lee, Jinhee
1
Lin, Jialing
1
Lobo, Antonio
1
Martínez, Eva
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Journal of strategic marketing
Journal of marketing communications
Journal of travel and tourism marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Cogent business & management
12
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Driving green consumerism through strategic sustainability marketing
4
European journal of marketing : EJM
4
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ECONIS (ZBW)
31
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1
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Chua, Bee-Lia
;
Pipatpong Fakfare
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
2
Impact of customer environmental attitude-behavior gap
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
3
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Special issue: green marketing : consumption and development of sustainable tourism and hospitality : editorial
Han, Heesup
;
Chua, Bee-Lia
;
Pipatpong Fakfare
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 451-452
Persistent link: https://www.econbiz.de/10014513660
Saved in:
6
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
7
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
8
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
9
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
10
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
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