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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Werbewirkung"
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Werbewirkung
Green marketing
24
Öko-Marketing
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Consumer behaviour
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Environmental consciousness
13
Umweltbewusstsein
13
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10
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green marketing
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green advertising
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advertising effectiveness
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marketing communications
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2009-2011
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Bailey, Ainsworth Anthony
1
Cho, Moonhee
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Griffin, W. Glenn
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Grimmer, Martin
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Ki, Eyun-Jung
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Kong, Ying
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Lee, Jinhee
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Mishra, Aditya
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Shin, Sumin
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Stokes, Amy
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Tiamiyu, Mojisola F.
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Turri, Anna M.
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Journal of strategic marketing
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the review of marketing communications
7
Green advertising and the reluctant consumer
5
Journal of advertising research
5
Journal of promotion management : JPM
5
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
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Journal of promotion management : innovations in planning and applied research
3
Cogent business & management
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International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence : IJBEX
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Journal of business ethics : JOBE
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Journal of international consumer marketing
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Nepalese journal of economics : a publication of Uniglobe College
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Psychology & marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
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Asian Journal of Management Science and Applications
1
Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate communications : an international journal
1
DLSU business & economics review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of marketing : EJM
1
Global business and organizational excellence : GBOE
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and marketing research : IJMMR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of trade and global markets
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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1
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
2
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
3
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
4
The effectiveness of fear appeals in "green" advertising : an analysis of creative, consumer, and source variables
Shin, Sumin
;
Ki, Eyun-Jung
;
Griffin, W. Glenn
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 473-492
Persistent link: https://www.econbiz.de/10011849983
Saved in:
5
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
6
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
Saved in:
7
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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