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isPartOf:"Journal of strategic marketing"
~subject:"Business-to-business marketing"
~subject:"Emerging economies"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Business-to-business marketing
Emerging economies
Marketing management
183
Marketingmanagement
183
Firm performance
30
Unternehmenserfolg
30
Beziehungsmarketing
28
Relationship marketing
28
market orientation
25
Strategic management
22
Strategisches Management
22
KMU
21
SME
21
Brand management
20
Markenführung
20
Competitive advantage
17
Wettbewerbsvorteil
17
Innovation
16
Marketing
16
Consumer behaviour
14
Konsumentenverhalten
14
Schwellenländer
12
Innovation management
11
Innovationsmanagement
11
Internet marketing
11
Online-Marketing
11
New product development
10
Produktentwicklung
10
marketing strategy
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
International marketing
8
Internationales Marketing
8
Markenimage
8
B-to-B-Marketing
7
Customer satisfaction
7
Erfolgsfaktor
7
Führungskräfte
7
Kundenzufriedenheit
7
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Article
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Article in journal
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19
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English
19
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Coffie, Stanley
2
Joshi, Sharad L.
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Weinstein, Art
2
Anees-ur-Rehman, Muhammad
1
Attia, Samaa Taher M.
1
Bang, Vasant V.
1
Bang, Vasant Vijay
1
Bisson, Christophe
1
Blankson, Charles
1
Brotspies, Herbert
1
Buccieri, Dominic
1
Chao, Chih-Wei
1
Dadzie, Samuel Ato
1
Duffy, Alistair P.
1
Gounaris, Spiros
1
Gross, Andrew C.
1
Guo, Chiquan
1
Heirati, Nima
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Wesley James
1
Kulviwat, Songpol
1
Lai, Po-Hsin
1
Mahmoud, Mahmoud Abdulai
1
Mishra, Prashant
1
Mols, Niels Peter
1
Reid, Mike
1
Reimers, Vaughan
1
Sarkar, Soumya
1
Siahtiri, Vida
1
Singh, Monica C.
1
Srivastava, Rajesh K.
1
Tzempelikos, Nektarios
1
Wang, Yong Jian
1
Wright, Sheila
1
Zhu, Jing
1
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Published in...
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
87
The journal of business & industrial marketing
48
Journal of business-to-business marketing
23
Journal of business research : JBR
16
International marketing review
9
Marketing intelligence & planning
7
International journal of emerging markets
6
Journal of the Academy of Marketing Science
6
International business review : the official journal of the European International Business Academy
5
Journal of international marketing
5
Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
International journal of economics and business research : IJEBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal for international business and entrepreneurship development
3
Journal of customer behaviour
3
Journal of marketing research : JMR
3
Organizations and markets in emerging economies
3
The journal of personal selling & sales management : JPSSM
3
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business strategy
2
Journal of fashion marketing and management
2
Journal of personal selling & sales management
2
Journal of research in marketing and entrepreneurship
2
Journal of retailing
2
Journal of retailing and consumer services
2
Management : journal of contemporary management issues
2
Management decision : MD
2
Marketing theory
2
Naše gospodarstvo : NG
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
19
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19
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
4
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
5
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
6
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
7
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
8
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
9
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
10
Marketing strategy in emerging markets : a conceptual framework
Bang, Vasant V.
;
Joshi, Sharad L.
;
Singh, Monica C.
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011577646
Saved in:
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