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isPartOf:"Journal of strategic marketing"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
~subject:"Umweltbewusstsein"
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Green marketing
10
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9
Environmental consciousness
6
Consumer behaviour
5
Environmental management
5
Nachhaltige Entwicklung
5
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5
Umweltmanagement
5
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4
green marketing
4
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4
Brand image
2
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2
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2009-2011
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Beziehungsmarketing
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Brower, Tracy R.
1
Cronin, J. J.
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D'Souza, Clare M.
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Davari, Arezoo
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Gilmore, Andrew
1
Gleim, Mark R.
1
Leckie, Civilai
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Lin, Jialing
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Lobo, Antonio
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Nam Thanh Nguyen
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Nguyen, Ninh
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Saran, Saman Mirzaie
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Smith, Jeffery S.
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Smith, Katherine T.
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Smith, Katherine Taken
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Strutton, David
1
Sullivan Mort, Gillian
1
Taghian, Mehdi
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Thi Thu Hoai Phan
1
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Journal of strategic marketing
Journal of business research : JBR
20
Business strategy and the environment
17
International journal of hospitality management
14
Journal of marketing communications
13
Journal of retailing and consumer services
13
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
12
Cogent business & management
11
International journal of consumer studies
10
International journal of contemporary hospitality management
9
Journal of business ethics : JOBE
8
Journal of international consumer marketing
8
International journal of green economics : IJGE
7
Journal of promotion management : JPM
7
Asia Pacific journal of marketing and logistics
6
Journal of Islamic marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of travel and tourism marketing
6
Amfiteatru economic : an economic and business research periodical
5
Asia-Pacific journal of business administration
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
International journal of advertising : the review of marketing communications
5
International journal of green economics
5
Journal of advertising research
5
Journal of global marketing
5
Journal of marketing management : MM
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Cleaner and responsible consumption
4
Green consumerism : perspectives, sustainability, and behavior
4
Journal of hospitality marketing & management
4
Journal of marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Asian Journal of Empirical Research
3
Corporate social responsibility and environmental management
3
International journal of innovation and sustainable development : IJISD
3
Journal of business ethics : JBE
3
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ECONIS (ZBW)
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1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
3
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
4
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
5
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham
;
Nguyen, Ninh
;
Thi Thu Hoai Phan
;
Nam …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 540-556
Persistent link: https://www.econbiz.de/10012202773
Saved in:
6
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
7
Longitudinal study of green marketing strategies that influence Millennials
Smith, Katherine Taken
;
Brower, Tracy R.
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 535-551
Persistent link: https://www.econbiz.de/10009663969
Saved in:
8
An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
Smith, Katherine T.
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 437-450
Persistent link: https://www.econbiz.de/10008758742
Saved in:
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