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isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Events und Sport : Stand und Perspektiven der Eventforschung"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Event marketing"
~subject:"Sportmarketing"
~subject:"Sportveranstaltung"
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Event marketing
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Event-Marketing
39
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Journal of travel and tourism marketing
Events und Sport : Stand und Perspektiven der Eventforschung
International journal of sport management and marketing : IJSMM
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
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ECONIS (ZBW)
39
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1
What makes integrated resort attractive? : exploring the role of experience encounter elements
Ji, Chunli
;
Yang, Ping
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 305-319
Persistent link: https://www.econbiz.de/10013352885
Saved in:
2
Cultivating and disseminating a festival image : the case of the Qingdao International Beer Festival
Chi, Xiaoting
;
Meng, Bo
;
Zhou, Heng
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
4
,
pp. 373-393
Persistent link: https://www.econbiz.de/10013417039
Saved in:
3
Does home location put young athletes under pressure?
Kristiansen, Elsa
;
Schnitzer, Martin
;
Houlihan, Barrie
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012697144
Saved in:
4
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
5
Impact of tourist experience on memorability and authenticity : a study of creative tourism
Wang, Chaohui
;
Liu, Juan
;
Wei, Lijiao
;
Zhang, Tingting
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012289257
Saved in:
6
Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Ok, Chihyung
;
Park, Kwangsoo
;
Park, Seunghyun
;
Jeon, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10012289266
Saved in:
7
The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions
Ladhari, Riadh
;
Souiden, Nizar
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012289350
Saved in:
8
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
9
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
10
Tourists' hotel event experience and satisfaction : an integrative approach
Boo, Soyoung
;
Busser, James A.
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10011941774
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