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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Website"
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Search: subject_exact:"Online-Werbung"
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Website
Internet marketing
164
Online-Marketing
164
Social Web
94
Social web
94
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
42
Markenführung
42
Viral marketing
39
Virales Marketing
39
Beziehungsmarketing
33
Online retailing
33
Online-Handel
33
Relationship marketing
33
Advertising effects
31
Werbewirkung
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Social media marketing
29
E-commerce
22
Electronic Commerce
22
Marketing management
22
Marketingmanagement
22
Advertising
21
Werbung
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Brand image
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Markenimage
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social media
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Angell, Rob
1
Au, Norman
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Ayeh, Julian K.
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Balsubramanian, Siva K.
1
Beldona, Srikanth
1
Boo, Soyoung
1
Boostrom, Robert
1
Chen, Mingzhu
1
Deans, Kenneth R.
1
Erz, Antonia
1
Fesenmaier, Daniel R.
1
Gnoth, Juergen
1
Gräbig, Johannes
1
Gupta, Reetika
1
Hernández-Maestro, Rosa M.
1
Kabadayi, Sertan
1
Kim, Jiyoung
1
Law, Rob
1
Lennon, Sharron J.
1
Levy, Stuart E.
1
Lin, Kunwei
1
Lwin, Michael
1
Marder, Ben
1
Melo, António J. D. V. T.
1
Moura, Francisco Tigre
1
Muñoz-Gallego, Pablo A.
1
Phau, Ian
1
Plangger, Kirk
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Potysch, Verena
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Rickert, Nadine
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Sabel, Tatjana
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Stienmetz, Jason L.
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Summey, John H.
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of retailing and consumer services
23
International journal of internet marketing and advertising : IJIMA
16
Journal of internet commerce
16
International journal of hospitality management
15
Journal of business research : JBR
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of electronic marketing and retailing : IJEMR
12
Tourism management : research, policies, practice
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of electronic commerce research : JECR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of electronic commerce : IJEC
6
International journal of retail & distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of organizational computing and electronic commerce
6
SpringerLink / Bücher
6
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of vacation marketing : an international journal
4
Marketing intelligence & planning
4
Springer eBook Collection
4
The service industries journal
4
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ECONIS (ZBW)
13
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1
The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben
;
Erz, Antonia
;
Angell, Rob
;
Plangger, Kirk
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
Saved in:
2
Service quality perceptions, online visibility, and business performance in rural lodging establishments
Melo, António J. D. V. T.
;
Hernández-Maestro, Rosa M.
; …
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
2
,
pp. 250-262
Persistent link: https://www.econbiz.de/10011637103
Saved in:
3
Localizing cultural values on tourism destination websites : the effects on users' willingness to travel and destination image
Moura, Francisco Tigre
;
Gnoth, Juergen
;
Deans, Kenneth R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
4
,
pp. 528-542
Persistent link: https://www.econbiz.de/10011296028
Saved in:
4
Factors influencing the usability of mobile destination management organization websites
Stienmetz, Jason L.
;
Levy, Stuart E.
;
Boo, Soyoung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 453-464
Persistent link: https://www.econbiz.de/10009767234
Saved in:
5
"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
Saved in:
6
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
7
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
8
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
9
Hotel trademarks in organic search : a longitudinal cross-national study
Beldona, Srikanth
;
Lin, Kunwei
;
Chen, Mingzhu
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
2
,
pp. 227-238
Persistent link: https://www.econbiz.de/10009509142
Saved in:
10
Managing motives and design to influence web site revisits
Kabadayi, Sertan
;
Gupta, Reetika
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009389600
Saved in:
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