//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~accessRights:"restricted"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Professional sports"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Professional sports
Sportmarketing
27
Sports marketing
27
Sport
19
Sports
19
Profisport
15
Consumer behaviour
14
Football
10
Fußball
10
Sport event
9
Sportveranstaltung
9
Sport organization
7
Sportorganisation
7
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Management
5
Markenführung
5
Advertising effects
4
Brand image
4
Fans
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Organisation
4
Organization
4
Sponsoring
4
Sponsorship
4
Sport policy
4
Sport sponsorship
4
Sportpolitik
4
Werbewirkung
4
Brasilien
3
Brazil
3
Social Web
3
Social web
3
Sports economics
3
Sportökonomik
3
Athletes
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Conference paper
1
Konferenzbeitrag
1
Language
All
English
19
Author
All
Dimitropoulos, Panagiotis
2
Koronios, Konstantinos
2
Ntasis, Lazaros
2
Agyemang, Kwame J. A.
1
Akbari Yazdi, Hossein
1
Alexandris, Kostas
1
Armbrecht, John
1
Ayenor, Nana Ama
1
Bortey, Joel Nii Borte
1
Breuer, Christoph
1
Briggs, Kristie
1
Byon, Kevin K.
1
Choi, Jun Woo
1
Dwyer, Brendan
1
Elahi, Alireza
1
Felbert, Aaron von
1
Finch, David J.
1
Fody, Emma
1
Gerke, Anna
1
Gutierrez, Diego
1
Hammond, Marilyn
1
Heo, Yoon
1
Isard, Risa F.
1
Kotrba, Vojtech
1
Kural, Sercan
1
Las Casas, Alexandre Luzzi
1
Lee, Seomgyun
1
Legg, David
1
Levallet, Nadège
1
Lianopoulos, Yannis
1
Lim, Choong Hoon
1
Lundberg, Erik
1
Marlier, Mathieu
1
Melton, E. Nicole
1
Merten, Sebastian
1
Moura, Bruno Melo
1
Nilsson, Jonas
1
O'Reilly, Norm
1
Oboudi, Behnam
1
Oh, Taeyeon
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport, Business and Management : an international journal ; SBM
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
73
International journal of sports marketing & sponsorship
64
European Sport management quarterly : ESMQ
57
Sport management review
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
International journal of sport management and marketing : IJSMM
41
Journal of business research : JBR
21
Journal of strategic marketing
9
International journal of sport finance
8
Journal of sports economics
8
European journal of operational research : EJOR
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Routledge international handbooks
5
SpringerLink / Bücher
5
The service industries journal
5
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Marketing intelligence & planning
4
Services marketing quarterly
4
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of event and festival management
3
Journal of retailing and consumer services
3
Journal of service management
3
The journal of business & industrial marketing
3
Tourism management perspectives : TMP
3
Corporate reputation review
2
Economic research
2
Elgar original reference
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Event- und Impaktforschung
2
International journal of advertising : the review of marketing communications
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of consumer marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.
;
Ayenor, Nana Ama
;
Hammond, Marilyn
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10014451243
Saved in:
3
Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption
Kural, Sercan
;
Özbek, Oğuz
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10014426564
Saved in:
4
How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik
;
Armbrecht, John
;
Lundberg, Erik
;
Nilsson, …
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
Saved in:
5
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
6
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
7
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
8
Just one screen is not enough : Social TV role to Brazilian fans of Major League Soccer
Moura, Bruno Melo
;
Souza-Leão, André Luiz Maranhão de
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 326-353
Persistent link: https://www.econbiz.de/10014317840
Saved in:
9
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
10
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->