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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Applied Marketing Science / Angewandte Marketingforschung"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Sport event"
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Konsumentenverhalten
Sport event
Sportmarketing
39
Sports marketing
39
Sport
12
Sports
12
Sponsoring
11
Sponsorship
11
Consumer behaviour
10
Professional sports
10
Profisport
10
Deutschland
9
Germany
9
Sport organization
8
Sportorganisation
8
Sportveranstaltung
7
Brand image
6
Brand management
6
Football
6
Fußball
6
Markenführung
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Relationship marketing
5
Welt
5
World
5
Netherlands
3
Niederlande
3
Advertising effects
2
Brasilien
2
Brazil
2
Customer satisfaction
2
Fans
2
Kundenzufriedenheit
2
Motorsport
2
Social Web
2
Social web
2
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Bühler, André W.
4
Nufer, Gerd
4
Leng, Ho Keat
2
Lucas, Christian
2
Akoglu, Halil Erdem
1
Brencis, Ainars
1
Chiu, Weisheng
1
Cho, Heetae
1
Digel, Helmut
1
Fahrner, Marcel
1
Ikkala, Jacob
1
Itani, Maher N.
1
Knott, Brendon
1
Lee, Sheng Yen
1
Phua, Yi Xian Philip
1
Rai, Jaskirat Singh
1
Rohlmann, Peter
1
Shuv-Ami, Avichai
1
Swart, Kamilla
1
Thrassou, Alkis
1
Toh, Brendon
1
Vrontis, Demetris
1
Yousaf, Anish
1
Özbek, Oğuz
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Applied Marketing Science / Angewandte Marketingforschung
Asia Pacific journal of marketing and logistics
The marketing review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
92
Journal of sport management : the official journal of the North American Society of Sport Management
91
International journal of sports marketing & sponsorship
85
International journal of sport management and marketing : IJSMM
84
European Sport management quarterly : ESMQ
80
Sport management review
71
Journal of business research : JBR
27
Journal of sports economics
19
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
11
European journal of marketing : EJM
10
Journal of promotion management : JPM
6
Journal of strategic marketing
6
The journal of business & industrial marketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Applied economics
4
International journal of event and festival management
4
Journal of marketing communications
4
Services marketing quarterly
4
Strategies in sports marketing : technologies and emerging trends
4
The service industries journal
4
An Elgar research collection
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
Journal of vacation marketing : an international journal
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Routledge international handbooks
3
Sportmanagement : SPM
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
The journal of product & brand management
3
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
3
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
4
Service quality of sports centers and customer loyalty
Lee, Sheng Yen
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
Saved in:
5
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian
-
2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
Saved in:
8
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
-
2014
Persistent link: https://www.econbiz.de/10010427923
Saved in:
9
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
10
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
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