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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Applied Marketing Science / Angewandte Marketingforschung"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Fußball"
~subject:"Marketingmanagement"
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9
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9
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Applied Marketing Science / Angewandte Marketingforschung
Journal of retailing and consumer services
International journal of sport management and marketing : IJSMM
39
Journal of sport management : the official journal of the North American Society of Sport Management
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
International journal of sports marketing & sponsorship
34
European Sport management quarterly : ESMQ
32
Sport management review
25
Journal of sports economics
13
Journal of business research : JBR
9
Sport, Business and Management : an international journal ; SBM
9
International journal of sport finance
8
European journal of marketing : EJM
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
Journal of strategic marketing
6
The journal of brand management : an international journal
6
European journal of operational research : EJOR
5
Sport marketing in a global environment : strategic perspectives
5
SpringerLink / Bücher
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal for global business advancement : JGBA
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Sportmanagement : SPM
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied economics
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
Die Ökonomie des Sports in den Medien
2
European journal of international management : EJIM
2
Gabler Edition Wissenschaft
2
Handbook of research on integrating social media into strategic marketing
2
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
4
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian
-
2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
Saved in:
5
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
-
2014
Persistent link: https://www.econbiz.de/10010427923
Saved in:
6
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
7
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
8
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
9
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
10
Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 93-114)
.
2011
Persistent link: https://www.econbiz.de/10008738199
Saved in:
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