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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Corporate reputation review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sports marketing
78
Sportmarketing
77
Sport
36
Sports
35
Consumer behaviour
32
Sponsoring
31
Sponsorship
31
Professional sports
28
Profisport
28
Sport event
21
Sportveranstaltung
21
Sport organization
19
Sportorganisation
19
Football
18
Fußball
18
Brand management
16
Markenführung
16
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Deutschland
9
Germany
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
Advertising effects
6
Werbewirkung
6
Arbeitsgruppe
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Team
5
Gambling
4
Glücksspiel
4
Innovation
4
Public relations
4
Öffentlichkeitsarbeit
4
Ball game
3
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26
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Article
32
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31
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31
Aufsatz im Buch
1
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1
Conference paper
1
Konferenzbeitrag
1
Language
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English
31
German
1
Author
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Grohs, Reinhard
2
Ko, Yong Jae
2
Reisinger, Heribert
2
Aiken, Kirk Damon
1
Año, Vicente
1
Backhaus, Christof
1
Bass, Jordan
1
Bee, Colleen
1
Bertschy, Marjorie
1
Boronczyk, Felix
1
Boroujerdi, Saeed Sadeghi
1
Brencis, Ainars
1
Breuer, Christoph
1
Brittain, Ian
1
Calabuig, Ferran
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chanavat, Nicolas
1
Chapman, Michael
1
Chien, P. Monica
1
Cobbs, Joe
1
Cornwell, T. Bettina
1
Dalakas, Vassilis
1
Delshab, Vahid
1
Derbaix, Christian
1
Desbordes, Michel
1
Dreisbach, Jan
1
Fazal-e-Hasan, Syed
1
Fink, Elian
1
Gonzalez-Serrano, Maria H.
1
Gordon, Brian S.
1
Gordon, Ross
1
Guardia, Francisco Rejón
1
Gurrieri, Lauren
1
Habitzreuter, Anna Mei
1
Herrmann, Jean-Luc
1
Hing, Nerilee
1
Hock, Stefan J.
1
Houghton, David M.
1
Hultman, Magnus
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Corporate reputation review
Journal of business research : JBR
Journal of strategic marketing
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
European Sport management quarterly : ESMQ
55
Sport management review
54
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
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ECONIS (ZBW)
32
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
5
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
6
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
7
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
8
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
9
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
10
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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