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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Social web"
~subject:"Sport"
~type:"article"
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18
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of advertising : the quarterly review of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport, Business and Management : an international journal ; SBM
International journal of sports marketing & sponsorship
80
Sport management review
74
European Sport management quarterly : ESMQ
65
Journal of sport management : the official journal of the North American Society of Sport Management
64
International journal of sport management and marketing : IJSMM
61
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
28
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Journal of service management
4
Services marketing quarterly
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
European journal of international management : EJIM
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Management decision : MD
3
Psychology & marketing
3
Sport marketing in a global environment : strategic perspectives
3
The marketing review
3
The service industries journal
3
Australasian marketing journal
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
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ECONIS (ZBW)
27
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1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
3
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
4
Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.
;
Ayenor, Nana Ama
;
Hammond, Marilyn
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10014451243
Saved in:
5
Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption
Kural, Sercan
;
Özbek, Oğuz
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10014426564
Saved in:
6
How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik
;
Armbrecht, John
;
Lundberg, Erik
;
Nilsson, …
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
Saved in:
7
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
8
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
9
The challenge of renewing a varsity sport brand : a mixed-methods approach
Richelieu, André
;
Gavrila, Simona
;
Sercia, Pierre
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10014317872
Saved in:
10
Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
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