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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Profisport"
~subject:"Social web"
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Sportmarketing
190
Sports marketing
190
Professional sports
87
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63
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63
Sport
58
Sports
58
Sport organization
42
Sportorganisation
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sport marketing
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Pedersen, Paul M.
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1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport management and marketing : IJSMM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of sport management : the official journal of the North American Society of Sport Management
78
International journal of sports marketing & sponsorship
77
European Sport management quarterly : ESMQ
72
Sport management review
71
Sport marketing quarterly : preferred journal of the Sport Marketing Association
68
Journal of sports economics
22
International journal of sport finance
16
Journal of business research : JBR
15
Sport, Business and Management : an international journal ; SBM
14
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
6
Services marketing quarterly
6
European journal of international management : EJIM
5
The journal of brand management : an international journal
5
The marketing review
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
The service industries journal
4
Tourism management perspectives : TMP
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of service management
3
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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2
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
3
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
4
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
5
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
Saved in:
6
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
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7
Developing and validating a scale to measure the perceived value of sport spectators
Sameie, Fereshteh
;
Elahi, Alireza
;
Afshari, Mostafa
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014310902
Saved in:
8
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
9
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
10
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
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