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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Fußball"
~subject:"Marketingmanagement"
~subject:"Sponsoring"
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Marketingmanagement
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Sportmarketing
25
Sports marketing
25
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8
Sport event
8
Sportveranstaltung
8
Deutschland
7
Germany
7
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7
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Bühler, André W.
5
Nufer, Gerd
4
Ahn, Sungsook
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Annamalai, Balamurugan
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Chang, Dae Ryun
1
Chiu, Weisheng
1
Cho, Heetae
1
Digel, Helmut
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Fahrner, Marcel
1
Heiser, Robert S.
1
Häusel, Hans-Georg
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Kim, Sanghoon
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Lee, Chungyeol
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Lee, Hyun-Woo
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Lyberger, Mark R.
1
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1
Park, Sangchul
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Pathak, Atul Arun
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Schlesinger, Torsten
1
Shank, Matthew D.
1
Sierra, Jeremy J.
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Suchy, Günther
1
Sznajder, Andrzej
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Taute, Harry A.
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Varshney, Sanjeev
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Venugopal, Pingali
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Yoshida, Masayuki
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of retailing and consumer services
International journal of sport management and marketing : IJSMM
62
Sport marketing quarterly : preferred journal of the Sport Marketing Association
56
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
53
European Sport management quarterly : ESMQ
46
Sport management review
41
Journal of business research : JBR
23
Journal of sports economics
13
European journal of marketing : EJM
12
International journal of sport finance
10
Sport, Business and Management : an international journal ; SBM
10
Journal of strategic marketing
8
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
The journal of brand management : an international journal
6
European journal of operational research : EJOR
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : JPM
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
Sport marketing in a global environment : strategic perspectives
5
SpringerLink / Bücher
5
Strategies in sports marketing : technologies and emerging trends
5
Asia Pacific journal of marketing and logistics
4
Journal of marketing communications
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
4
Marketing intelligence & planning
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Services marketing quarterly
4
Applied economics
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Gabler Edition Wissenschaft
3
International review on public and non-profit marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of risk and financial management : JRFM
3
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ECONIS (ZBW)
15
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
4
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
5
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 537-563)
.
2011
Persistent link: https://www.econbiz.de/10008738183
Saved in:
6
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
7
Sportmarketing in Osteuropa
Sznajder, Andrzej
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 457-483)
.
2011
Persistent link: https://www.econbiz.de/10008738186
Saved in:
8
Neuromarketing im Sport
Bühler, André W.
;
Häusel, Hans-Georg
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 399-426)
.
2011
Persistent link: https://www.econbiz.de/10008738188
Saved in:
9
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
10
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
Saved in:
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